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In a bold move, the girl group NewJeans is in a serious contract dispute with their agency, Ador. The members are determined to part ways with Ador, seeking independence. Their new social media campaign, ‘jeanzforfree,’ reflects this desire. The campaign aims to create new activity names and redefine their identity beyond the current contract.
Ador responded quickly, asserting that any independent activities by NewJeans would breach their contract. This declaration has intensified discussions about the group’s future and the validity of their agreements. Within the first hour of announcing their campaign, over 16,000 comments flooded in. This shows overwhelming support from their dedicated fanbase, known as ‘Bunnies.’
Amidst this drama, NewJeans has made serious allegations against Ador and its parent company, Hive. The members claim they faced harassment and manipulation. Reports suggest that some parents were approached to influence their decisions regarding the agency. This adds complexity to an already tumultuous situation.
At the heart of the dispute is NewJeans’ claim that their exclusive contract was effectively terminated due to Ador’s failure to meet obligations since November 29 of last year. However, Ador insists the contract remains valid and has initiated legal proceedings to confirm this stance. NewJeans is represented by the esteemed Law Firm Sejong, which also represents Min HeeJin, the former head of Ador.
Ador has reiterated its concerns, stating that NewJeans’ actions could lead to significant legal repercussions, especially with ongoing court proceedings. As this dispute escalates, the entertainment world watches closely. NewJeans’ quest for autonomy could set a precedent for artist-agency relationships in the future. This moment is pivotal not just for NewJeans but for all artists seeking to assert their rights and independence.
Additional Context:
- Impact on Other Artists: Similar contract disputes have affected many artists, highlighting the need for clearer agreements.
- Social Media Campaigns: The rise of social media has changed how artists engage with their fans and assert their independence.
In conclusion, the outcome of this conflict will have lasting implications for the music industry. NewJeans’ determination to redefine their identity could inspire other artists to pursue their rights and autonomy effectively.
This article has been written by Kpopmap AI writer and while we have made efforts to ensure the accuracy of the article, there may be errors or inaccuracies.
English (US) · 