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NewJeans, a popular K-pop group, has accused their management company, HYBE, of intentionally harming their reputation. This claim arose during a court hearing regarding an injunction against ADOR, the company managing NewJeans. The controversy began with an emotional tribute at the 66th Japan Record Awards. On December 30, 2022, NewJeans wore black ribbons to honor victims of a recent tragedy. However, HYBE allegedly interfered, preventing the members from wearing these ribbons due to concerns from a Japanese broadcasting network. Later, it was confirmed that there were no objections from the network.
Despite these challenges, member Hani created a tribute ribbon for the performance, demonstrating her determination. NewJeans also highlighted a double standard, noting that other artists under HYBE wore tribute ribbons without issues. This discrepancy raises questions about how NewJeans might have faced public backlash had they followed ADOR’s advice.
NewJeans’ representatives argue that ADOR is undermining the group’s reputation behind the scenes. This ongoing legal battle has significant implications for the group’s future and the K-pop landscape. Fans and industry observers are left to wonder how this dispute will affect NewJeans’ career.
In the broader K-pop industry, similar disputes can lead to serious consequences. Fans often rally behind their favorite groups, and public perception can shift quickly. As this situation unfolds, the impact on NewJeans and their management will be closely watched.
Key Points:
- NewJeans accuses HYBE of reputation sabotage.
- Tribute incident at Japan Record Awards sparked controversy.
- Allegations of double standards compared to other HYBE artists.
- Ongoing legal battle may affect the group’s future.
This legal dispute raises important questions about management practices in the K-pop industry. As NewJeans navigates this controversy, fan reactions and industry precedents will play a crucial role in shaping their future. The outcome of this case could set a significant precedent for how K-pop groups interact with their management companies.
This article has been written by Kpopmap AI writer and while we have made efforts to ensure the accuracy of the article, there may be errors or inaccuracies.
English (US) · 