“Noise Marketing” — ITZY Yuna’s Appearance In New Video Sparks Viral Criticism And Complaints

She has faced comments like this before.

Over the last few years, ITZY‘s Yuna has been the target of rumors that her figure is not entirely natural.

ITZY’s Yuna | JYP Entertainment

Yuna has a tiny waist, which is accentuated by the size of her hips and creates a “Coke bottle” shape. Though many believe the idol is naturally curvy…

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…some believe she enhances her appearance with the aid of hip pads. On more than one occasion, netizens have provided “evidence” that Yuna wears hip pads, and have even accused her of getting filler in her hips to create an “unnatural” shape.

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Recently, the idol and the other members of ITZY were guests at the Taipei Dome for a baseball game, where they performed.

ITZY PERFORMING GIRLS WILL BE GIRLS AT TAIPEI DOME THEY KILLED IT OMFGpic.twitter.com/nXzBTyIcqW

— gwbg era (@MIDCYS) August 2, 2025

After the performance, a Yuna-focused fancam was uploaded, showing the idol during the entirety of the dance. Yuna looked gorgeous as she performed, with the idol wearing a cropped top and high-waisted jeans, similar to other stage looks.

The video has since gone viral on multiple platforms, including TikTok where many brought up the allegations of hip pads. Some even accused JYP Entertainment of purposely making Yuna wear them to create buzz around the group.

THIS is how you perform at a game. Yuna ate. ITZY slayed. Yuna owned that stage 🔥 ITZY at the CTBC Game was pure power, visuals, and charisma. Stage presence unmatched 😮‍💨👑 #ITZY2025 #YUNA #ITZY #유나 #있지 #ITZYLive #ITZYPerformance #YunaFocus #YunaStage #CTBCGame2025 #TBrothersGame #ITZYatCTBC #YunaSlayed #ItzySlay #StageQueens #KpopStage #ITZY2025 #YunaVisuals #FourthGenQueens #KpopPerformance #KpopFYP #TikTokKpop #FYPシ #GirlGroupGoals #MIDZY #ItzyNation #YunaMoment #YunaBias #ITZYSlay #KpopIcons #KpopGirls #KpopOnStage #LiveStageEnergy #YUNA #ITZY #유나 #있지 #YunaITZY #ItzyYuna #CTBGame #TBrothers #ITZY2025 #YunaSlayed #ItzyVisual #YunaMoment #KpopGirlGroup #KpopFYP #KpopTikTok #KpopTrend #FYPシ #TikTokKpop #FourthGenQueens #ItzyComeback #KpopChallenge #KpopEdits #KpopFunny #YunaStan #YunaBias #YunaVisuals #KpopGames #ItzyFans #ItzyNation #YunaSlay #GirlGroupGoals #YunaPower #Midzy #MIDZYs #KpopFandom #ctbc #ctbcbrothers #fyp #fyppppppppppppppppppppppp #fypp #kpo #kpopedit #kpopers

♬ original sound – varl

ITZY