Park Myung Soo’s Past “Shade” About HYBE Sparks Major Backlash

Park Myung Soo‘s past “shade” about HYBE has resurfaced, sparking major backlash from netizens.

Park Myung Soo | @dj_gpark/Instagram

During an episode on his YouTube channel, where he was channeling the style of different boy groups, Park Myung Soo seemingly shaded HYBE when he explained, “Why does HYBE keep launching new groups? It’s better to take care of existing singers.”

The comments have resurfaced and gone viral.

you know it’s bad when even park myungsoo clock you 😭 pic.twitter.com/Zg8oRvQlk0

— 녱🐱 (@tyun1uv) December 10, 2024

While netizens initially supported the “shade,” many shared criticism of the point. Some explained that HYBE didn’t “debut” the groups as it was a corporation that houses many companies that debut groups.

um… whats actually bad is you not knowing that HYBE is a corporation that houses MULTIPLE labels. hybe is helping pledis/sourcemusic/ador/belift/bh management/sub labels launch these groups but they're NOT 100% responsible for it. open the schools https://t.co/RyWrNGQSgs

— robin 🪼 VOTE FOR LE SSERAFIM (@jendulgence) December 10, 2024

Hybe isn't a record label and kpop companies launch new groups every year so why he pressed now https://t.co/ygbhOAaN7a

— MikaThe🌲TreeFairy⁷ (@Stina_35) December 11, 2024

For dummies out there:
Hybe don't have any groups under them, they have subsidiaries and every subsidiary has 2-3 groups only.
So if we remove these subsidiaries hybe has no group under them.
It's a well divided company with different IP's and enough employees to manage it grow https://t.co/zW1Ea5Dk3X pic.twitter.com/etKhZH7uvC

— अनागत ⁷ (@anagatkal) December 11, 2024

Others hit back at Myung Soo’s comments due to his past comments about how he treated BTS when they first debuted. In particular, when meeting Jin, a story was shared about his “Poor” treatment of the group when they met for the first time.

i'm supposed to care about the opinion of someone who treated people he seemed beneath him this way? lmaopic.twitter.com/k9l413Ufxf https://t.co/nAKG6QEb4w

— SAW COLDPLAY 👽🌌 Tear 🎤 (@dimpIevision) December 12, 2024

bro this man literally a creep and problematic af. no one cares about his opinion 🤢 https://t.co/beVXx6PN2J

— (っ◔◡◔)っ (@afxytrbl) December 10, 2024

Everyone knows that Park Myung Soo is a man who will ignore you, treat you coldly or make rude comments when you're not popular but changes his behaviour completely when you make it big. He's one of old men promoted on Korean TV for no reason.. Not sure if his words have meaning. https://t.co/s49O5uod5c

— missing SUGA⁷ (@sugatheartist) December 11, 2024

this man ignored BTS in the toilet for being nugu he is clout chaser we don't care what he thinks https://t.co/5qhUSoxDG7

— Nadz💤⁷🍉🦋 (@BTSPOPBASE) December 11, 2024

You can watch the full video below.

BTS