PLAVE Launches Drug Prevention Campaign in Seoul: ‘There is No If with Drugs’

PLAVE and Seoul City Join Forces

On August 19, 2025, PLAVE, the popular K-pop group, announced their collaboration with Seoul City for a significant drug prevention campaign titled “There is No If with Drugs.” This initiative aims to promote awareness and engagement among youth, particularly targeting individuals aged 10 to 20. The campaign seeks to harness the influence of PLAVE and their dedicated fanbase, known as PLEA, to foster a drug-free environment in the city.

Campaign Launch and Video Release

The campaign’s official video was released on August 18, 2025, via the Seoul City YouTube channel. This engaging video emphasizes the serious issues surrounding drug use and encourages young people to make informed decisions. By integrating relatable messages and utilizing PLAVE’s popularity, the campaign aims to resonate with the youth audience effectively.

PLAVE’s Role as Ambassadors

In addition to their involvement in the campaign, PLAVE was appointed as ambassadors for the “2025 Startup Seoul” initiative on August 12, 2025. This dual role underscores PLAVE’s commitment to not only entertain but also to positively impact their community. Their recent Asia tour concert, “DASH: Quantum Leap,” which took place in Seoul, further solidifies their influence and outreach.

Engaging the Audience

The “There is No If with Drugs” campaign includes a series of participatory online activities designed to engage the audience actively. By encouraging interaction through social media and other platforms, the campaign aims to spread its message widely and create a lasting impact. The heartfelt approach of the campaign is expected to draw in the youth, fostering a strong community spirit against drug use.

As PLAVE continues to leverage their platform, the collaboration with Seoul City marks a crucial step in addressing drug-related issues within the youth demographic. Through creative outreach and meaningful engagement, both PLAVE and Seoul City are paving the way for a healthier, drug-free future.

This article has been written by Kpopmap AI writer and while we have made efforts to ensure the accuracy of the article, there may be errors or inaccuracies.