Popular K-Pop Idol’s Makeup Advertisement Triggers Divided Reactions

Some wondered if this was the right way to advertise a makeup brand.

Recently, Stray Kids’ Felix went viral for his new campaign with cosmetics brand Hera.

It was previously revealed that BLACKPINK’s Jennie, who had been the model for six years, has parted ways with the brand.

BLACKPINK’s Jennie Ends Contract With Hera— Who Will Be The Next Model?

His flawless visuals garnered much attention as he modeled the latest Reflection Skin Glow foundation.

Many felt that his aesthetic fit well with the brand’s image.

And not only his visuals, but his voice also went viral online.

이 부분 너무 홀리해…
너무 신성하고 아름다워
죽도록 사모합니닷!!!!!!!!!!!!!!! 필릭스님!!!!!!!!!!!!!!!!!!!!!!!!! pic.twitter.com/OebDduuLXO

— 테오 (@theotheotheo915) August 24, 2025

This part is so holy…so sacred and beautiful…I love you so much Felix!

왜주근깨로유명한애를베이스메이크업모델로썻는지ㅈㄴ단박에이해됨필륵스그자체잔아 pic.twitter.com/wsOOjVUDRZ

— 딸랑 (@ddallangbok) August 24, 2025

I can understand why they used someone famous for their freckles for a base makeup model.

However, K-Netizens were divided on the concept and model choice for the brand.

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• “Wow…it’s so nice?”
• “The advertisement idea and message are good.”
• “The ad came out so nice. His face is legendary. I like that they showcased his freckles. Foundation isn’t just for full coverage. You can use concealer for that. There are different complexion types, and this one expresses a more natural image.”
• “It’s pretty, but not sure if a cosmetic brand should advertise a foundation that doesn’t cover freckles.”
• “I don’t understand why they use a male model when the brand’s name is Hera.”

Meanwhile, check out the video below!

Stray Kids