[Review] Pleasure Shop – KEY (SHINee)

The other comeback at the start of the week was KEY’s solo comeback with Pleasure Shop, the title of both his latest lead single and mini-album. This is his first solo Korean release since Good & Great released a year ago.

Pleasure Shop starts off with atmospheric synths before it developing into a smooth and groovy house track. I quite enjoyed how seamless this transition sounded. The contrast between atmopsheric and house stands out and has some impact. From there, I really liked the glide the instrumental had. This is particularly emphasised during the choruses, where the melodies and smoothness of the instrumental complement each other nicely. On the topic of the choruses, the most memorable element of the Pleasure Shop‘s centrepiece were the opening line (i.e., the “It’s a, it’s the Pleasure Shop“). I wished the rest of the choruses followed through with a more memorable refrain throughout it. This could have taken Pleasure Shop to a new level, especially since the song retains the smooth and groovy house backing for a large part of the song which raises a potential issue of consistency. What we do get presently is fine, but just not there. Moving on from the choruses, I liked how everything felt a tad heavier in terms of instrumental and KEY’s faster delivery. It doesn’t change up Pleasure Shop a whole lot, but it makes the second verse punchier and cuts through the consistency of the song (resolving that concern mentioned earlier). It also gives KEY some oomph, which pays off. Overall, Pleasure Shop is a good solo track for KEY – it just needed a bit a more to the chorus.

I am not exactly sure is going on in this video. After doing some digging, I found this thread on Reddit, which has this comment (screenshot of the comment below – props to kreasburger!) that explains the video much better than I ever would. Aside from the messaging of the video, I liked the visual effects and post-production of the music video. KEY’s range of outfits is also quite a memorable element in the video. All of these other elements definitely makes for a cool video to watch, even if the story isn’t as intuitive as other videos out there.

As for the performance aspect of the comeback, I really like it. It looks fun and uncomplicated. The moves themselves feel very stylish, which matches the song quite well. The entire second verse portion of the choreography was definitely the highlight. That part definitely goes in hard, on par with how ‘heavy’ that sequence got in Pleasure Shop.

Song – 8/10
Music Video – 8/10
Performance – 9/10
Overall Rating – 8.2/10