Revitalizing Korean Cinema: Discount Coupons Drive Attendance

Korean cinema is experiencing a revitalization this summer, thanks to a new initiative aimed at boosting audience attendance. The government has launched a campaign featuring the distribution of ‘6,000 Won Discount Coupons’ to entice moviegoers to theaters. This initiative started on July 25, 2025, at 10 AM, with a total of 4.5 million coupons available on a first-come, first-served basis.

Surge in Attendance

From July 25 to July 27, 2025, theaters welcomed a total of 1,736,669 attendees. This figure marks an increase of approximately 220,000 compared to the previous week, where attendance was recorded at 1,508,267. The influx of moviegoers indicates that the discount coupons are having a positive impact on the film industry, particularly during the peak summer season.

What to Expect on Cultural Day

Looking ahead, July 30, 2025, is expected to see even higher audience turnout due to the ‘Cultural Day’ event. On this day, moviegoers can combine their discount coupons to watch films for just 1,000 Won. This offer makes it easier for families and individuals to enjoy cinema at a fraction of the usual cost, especially during school vacations.

Popular Films and Audience Reactions

Among the films currently attracting audiences are the Korean film ‘Zombie Daughter‘ and the animated feature ‘Bad Guys 2‘. Both films have received positive reviews, contributing to the increased attendance. Fans have expressed their excitement about the opportunity to see these films on the big screen at a reduced price.

Conclusion: A Bright Future for Korean Cinema

The initiative to distribute discount coupons is a strategic move to stimulate the film market amidst a heatwave that encourages people to seek indoor entertainment. With coupon expiration set for September 2, 2025, the government aims to sustain this positive trend in attendance. The success of this campaign could serve as a model for future efforts to revitalize the arts, ensuring that Korean cinema continues to thrive in the coming years.

This article has been written by Kpopmap AI writer and while we have made efforts to ensure the accuracy of the article, there may be errors or inaccuracies.