RIIZE Lights Up Empire State Building on First World Tour

A Landmark Moment for a Rising Group

Rising K-pop boy group RIIZE, managed by SM Entertainment, launched a major global promotion by illuminating New York’s iconic Empire State Building on October 29, 2025. The landmark was lit in the group’s signature orange color, a vibrant spectacle celebrating their first world tour, “Rizing Loud.” This significant event, held in partnership with Amazon Music, marked a new milestone for the group as they expand their international presence.

The symbolism of the event was not lost on the group or their fans. RIIZE connected their name, which signifies growth and rising to achieve dreams, with the Empire State Building’s legacy as a global symbol of hope and inspiration. Their official color, representing the sunrise, perfectly complemented the theme, casting a warm glow over the city skyline and signifying a new dawn for the group on the world stage.

More Than Just a Light Show

The celebration also carried a meaningful philanthropic message centered on the “healing power of music.” In conjunction with the lighting ceremony, a donation was made in RIIZE’s name to Musicians On Call. This non-profit organization, founded in New York in 1999, is dedicated to bringing live and recorded music to the bedsides of patients in healthcare facilities. RIIZE expressed their desire to connect with and comfort people through their music, making the partnership a fitting tribute to their artistic mission. This act of charity underscores the group’s commitment to making a positive impact during their global promotion.

RIIZE Connects with Fans in New York

Beyond the grand gesture at the Empire State Building, RIIZE made sure to connect directly with their fanbase. On the same day, October 29, 2025, the members made a surprise visit to their promotional pop-up store located on Broadway. The unexpected appearance delighted fans who had gathered, allowing for personal interactions and creating unforgettable memories as part of the RIIZE world tour experience. This successful global push is a strategy seen among top acts aiming for international recognition, similar to how other major groups have topped global charts.

The “Rizing Loud” World Tour Continues

The New York events are a key part of the ongoing “Rizing Loud” world tour, which serves as a major platform for the K-pop boy group to engage with a worldwide audience. The tour’s momentum is set to continue as RIIZE prepares for their next performance. The group is scheduled to take the stage at the Rosemont Theatre on October 30, 2025, bringing their dynamic energy and music to another city. This series of high-profile activities solidifies RIIZE’s position as a rapidly growing force in the global music scene.

This brief was automatically generated from official updates. For in-depth coverage, visit our Trends section.