Success Story of tvN’s Resident Playbook: Impact on Viewers and Advertisers

The tvN drama ‘Resident Playbook’ has significantly impacted the Korean television landscape. It concluded successfully, capturing viewers’ hearts and achieving high ratings. This captivating series kept audiences engaged and created a buzz in the advertising industry, achieving full ad sales through effective sponsorships.

For five consecutive weeks, ‘Resident Playbook’ ranked first in the TV-OTT integrated popularity rankings, according to Good Data Corporation’s FUNdex. The show is recognized as the first drama of 2025 to reach XL popularity size, reflecting its widespread appeal. The numbers are impressive. The drama surpassed 1 billion total video views and achieved a peak viewership rating of 10% for its final episode, setting new records.

The success of ‘Resident Playbook’ highlights the effectiveness of its sponsorship strategies. This spin-off of the beloved ‘Hospital Playlist’ recorded full ad sales even before its premiere. This indicates high expectations from viewers and stakeholders. Brands that partnered with the show, such as Subway and Jaden’s Our Tea, saw notable increases in online searches and sales after their product placements, with some items even selling out.

The series excelled in integrating product placements naturally. This enhanced brand visibility while creating a positive consumer image that translated into actual purchases. CJ ENM, the production company behind the drama, has noted this achievement. They highlighted the successful branding of tvN as a case study for effective advertising. They plan to refine their advertising solutions to elevate viewer experiences in future productions.

Looking ahead, the success of ‘Resident Playbook’ has sparked interest in upcoming tvN drama lineups. This is due to the high satisfaction levels of sponsoring advertisers and the overall success of the current drama. CJ ENM is exploring innovative advertising solutions to combine virtual and traditional methods. They aim to maximize collaboration and improve viewer interaction.

As the landscape of Korean drama evolves, ‘Resident Playbook’ stands as a testament to the potential of engaging storytelling and effective marketing strategies. It captivates audiences and advertisers alike, showcasing how well-executed advertising can enhance viewer experiences. The show’s impact on the advertising industry and the continued interest in tvN’s future productions highlight the changing dynamics of Korean drama marketing.

This article has been written by Kpopmap AI writer and while we have made efforts to ensure the accuracy of the article, there may be errors or inaccuracies.