THE SHOPS AT SKYVIEW INTRODUCES FIRST-IN-AMERICA ASIAN-THEMED ‘SINGLES’ DAY’ EVENT

NYC Shopping Center’s Two-Day Singles’ Event Also Features

First-Ever Live US Appearance by Popular K-Drama Star Bae In-hyuk

The Shops at Skyview, a multi-level shopping destination in Queens (https://www.theshopsatskyviewny.com), will hold a Singles’ Day event on Saturday and Sunday, November 9th and 10th, to encourage singles to enjoy shopping, exploring new fashion trends, and celebrating themselves and their single friends and family members. “Singles’ Day,” traditionally celebrated on November 11th to symbolize single “1s,” began in China as an unofficial holiday marked by large sales events and, in South Korea, the sharing of “1”-shaped chocolate-covered pretzel sticks called “pepero” as small tokens of affection or friendship similar to what Americans might do on Valentine’s Day.

This year, on the weekend before November 11th, The Shops at Skyview will be the very first shopping center in the United States to introduce a Singles’ Day event modeled after this popular Asian tradition, a signature event specifically designed to help area singles learn about the hottest new beauty and fashion trends while building personal connections with one another. During the center’s Singles’ Day event, guests will enjoy a two-day celebration featuring a fashion runway, a flash fashion swap, style demonstrations, an interactive photo booth, a customized t-shirt station, a singles’ fashion party and a first-ever U.S. appearance by beloved K-drama actor Bae In-hyuk.

“We are excited to be the first U.S. shopping center to launch an Asian-themed ‘Singles’ Day’ event to recognize the important and most enjoyable aspects of being single, something we believe is incredibly important as we head into the holiday timeframe,” says Wesley Sin, regional marketing manager for ShopCore Properties, owner and manager of The Shops at Skyview “With this event, we are empowering singles to live their best lives, enjoy every moment of their single time, and know that there are other singles out there who are interested in networking and forging lasting friendships with one another.”

“With the first-ever U.S. appearance of the wildly popular Korean actor Bae In-hyuk as well as the shopping center’s Singles’ Day event being the first of its kind in the country, this event is definitely a trendsetter,” says Rocell Viniard, vice president of marketing and communications for ShopCore Properties. “We are proud to be able to host this unique Singles’ Day event – which actually spans an entire weekend – at The Shops at Skyview and to provide something we believe will be an incredible cultural experience for guests throughout Queens and the surrounding areas.”

Saturday, November 9th – Level 4

• Skyview Runway (2 p.m. – 3 p.m.): To kick off this two-day celebration, guests will enjoy a fashion show featuring the fall/winter collection of brands like Nike, Adidas, Converse, Old Navy, Uniqlo, Foot Locker and Target.
• Singles’ Fashion Party (3 p.m. – 5 p.m.): The center’s Singles’ Fashion Party features eight fun-filled activities:

Sunday, November 10th – Level 4

• Super Star Makeover (2 p.m. – 3 p.m.): Two winners from the event’s online raffle will be invited to the stage for a stylish makeover by Sephora, showcasing the trendiest fall/winter looks.
• Singles’ Date with Bae (3 p.m. – 5 p.m.): In his first-ever U.S. appearance, Bae In-hyuk will thrill adoring fans by participating in an afternoon of interactive activities during The Shops at Skyview’s Singles’ Day event on Sunday, November 10th. Best known for his roles in “The Story of Park’s Marriage Contract” (2023), “Cheer Up” (2022), “At a Distance, Spring Is Green” (2021), and “My Roommate Is a Gumiho” (2021), Bae has been awarded the Excellence Award for Actor (2023) and Best New Actor (2022) for his outstanding performances. Further cementing his global appeal and bolstering his huge 2.5 million-fan social media following, Bae has also represented luxury brands such as Bulgari and Givenchy. Tickets are required to attend any of the Singles’ Date with Bae events.*

*How to Get Tickets: Singles’ Date with Bae

Space is limited and tickets are required to attend any of the Singles’ Date with Bae events or activities. Two kinds of tickets will be available; VIP tickets or standing-only tickets. A VIP ticket registration link will be posted on the center’s website beginning October 25th where guests can upload a receipt showing $100+ in purchases from any Shops at Skyview retailer made on or after October 15th to obtain a free ticket. VIP ticket holders will enjoy guaranteed seating, an in-person meeting and autograph opportunity with Bae on stage, and a group photo with the star. A limited number of standing tickets will also be available at no charge on Eventbrite.