TREASURE: Exciting Changes and Leadership Transition in 2025

TREASURE, the rising K-pop group from YG Entertainment, is entering an exciting phase. They recently released their vibrant digital single ‘Last Night’ on December 5. This comeback follows a seven-month hiatus since their last hit, ‘King Kong’. The new track combines youthful energy and warm emotions, perfectly embodying young love and adventure.

Starting January 1, 2025, TREASURE will undergo a leadership transition. Current leaders Hyunseok and Jihoon will hand over the reins to Junkyu and Asahi. This strategic move aims to refresh the group’s dynamics every few years. As TREASURE builds on its popularity, especially in Japan, they are nearing the impressive milestone of 1 million cumulative audience members.

Fans eagerly await upcoming concerts and fan meetings, with ‘Last Night’ already climbing local music charts. Despite their international success, TREASURE has faced challenges gaining recognition in South Korea. Their lower profile at home is due to less frequent domestic activities compared to their peers. However, recent wins at the 2024 Korea Grand Music Awards have reignited fan support, leading to calls for increased promotions in the domestic market.

Looking ahead, TREASURE has ambitious plans for 2024. They will release a mini-album in February, followed by a full album in July or August. Additionally, they will hold a highly anticipated fan concert in South Korea on March 29-30, 2024. This concert marks their first performance in the country in over three years. YG Entertainment emphasizes the members’ desire to create memorable experiences and foster closer interactions with fans during this event.

To meet the demand for engaging content, TREASURE has launched a new series titled ‘Re:All TREASURE’. This series aims to fill the gap left by their previous show, ‘TREASURE MAP’, which attracted a significant viewership. New episodes are regularly uploaded to their official YouTube channel, keeping fans connected and engaged.

As TREASURE embraces this new era with fresh music, leadership changes, and a strong focus on fan engagement, their journey is filled with promise and excitement. The K-pop world will be watching closely as this dynamic group continues to evolve and thrive. TREASURE’s journey is not just about music; it reflects the broader trends in the K-pop industry and the growing influence of fan engagement strategies.

This article has been written by Kpopmap AI writer and while we have made efforts to ensure the accuracy of the article, there may be errors or inaccuracies.