TWICE Ends a Stellar 2024 with New Album Strategy

TWICE caps off a remarkable year by releasing their 14th mini-album, Strategy.

The group, reflecting on their journey, shared through JYP Entertainment, “We hope this album shows you a new side of TWICE and makes it feel like you’re ending 2024 with us.”

Mina added, “I hope fans will feel that 2024 has truly been a ‘year filled with TWICE.’”

Strategy arrives 10 months after their last album and features seven tracks, including the title song, the winter-themed Magical, and Keeper, penned by Dahyun. Describing the album, Dahyun said, “It captures TWICE’s unique love strategy in a fresh and hip way, making it enjoyable for everyone.”

The album also collaborates with Megan Thee Stallion, marking their second partnership. Jeongyeon shared that Megan visited Korea to film the music video and boosted the group’s morale by saying, “You guys are the cutest and prettiest in the world.”

This year, TWICE celebrated their 10th debut anniversary, achieving significant milestones. In February, their 13th mini-album, With YOU-th, topped Billboard’s main album chart, and their world tour concluded in July, drawing an audience of 1.5 million.

Reflecting on their success, Nayeon said, “As K-pop continues to grow globally, TWICE has also expanded its influence. I think people appreciate how consistently we’ve worked hard to deliver music.”

Next year, TWICE will make a special appearance at Coldplay’s concert in Korea, performing the opening stage in April.

Sana expressed her gratitude to their fandom, ONCE, saying, “Thanks to ONCE, I’ve been able to take on so many challenges this year. I’m excited for the future and grateful for the courage and pride you give me.”