TWICE’s Early Career Hit Sees Sudden Spike In Streams— Fans Discover The Insane Reason

Recently, one of TWICE‘s older releases saw an unexpected surge in streaming numbers, sparking curiosity among fans.

TWICE | @twicegram/Instagram

The song in question is “TT,” the lead single of TWICE’s third EP, Twicecoaster: Lane 1.

Released in 2016, “TT” was a milestone moment for TWICE’s career. It swept major accolades, including 13 music show wins, claimed the top spot on Gaon‘s Digital Chart for four consecutive weeks, peaked at number two on Billboard‘s World Digital Song Sales charts, and became the only Korean song to rank in 2017’s year-end Billboard Japan Hot 100 list at number six. Billboard also included “TT” in its list of the best K-Pop songs of the 2010s.

All in all, “TT” was a major cultural moment even beyond TWICE’s career. The song’s sustaining popularity, nearly a decade after its release, was reflected in the music video, passing 700 million views this year in May.

🚨TWICE "TT" has surpassed 700M views on YouTube. It's their 2nd MV to do so 🎃#TWICE @JYPETWICE pic.twitter.com/WbJvDraeoO

— Once Twice Support Team (@OLTSupport) May 29, 2025

However, fans recently noted an unusual increase in the song’s streaming numbers on Spotify.

. @JYPETWICE TT — Spotify Update

23/07: + 87,991
24/07: + 85,979
25/07: + 113,070 (+ 27,091) 👀🔥

– Total: 233,204,547 M 🔥

PLAYLIST HERE:https://t.co/p0JxJY9BR6 pic.twitter.com/faEEkRYgwu

— Once Twice Support Team (@OLTSupport) July 26, 2025

Though the reason behind this sudden spike is impossible to confirm, many fans are guessing that a recent viral TikTok about “TT” was behind it all.

Is it because of that one TikTok lmfao???????? https://t.co/qwmuBg8SsL

— Twicist (@BevyIchi) July 26, 2025

is this because of that one tiktok guy saying he can’t unhear this thing in TT 😭 https://t.co/tEBPqPGyFQ

— mila⁷ 💭 (@sserawie) July 26, 2025

The video in question was a simple commentary by a listener who pointed out that “TT” had a weird sound sample included in the instrumental that many others might have missed. However, the sound was clearly at the front of the instrumental stack, ready to be noticed by those who came searching for it.

he describes it so well istg i can’t listen to it anymore it’s so irritating pic.twitter.com/KZjk6qlgjI

— ☆ (@khiawings) July 25, 2025

The consensus seems to be that this TikTok single-handedly boosted the streaming numbers of the song, with fans expressing their genuine amusement at the randomness of it all.

is this because of that one tiktok guy saying he can’t unhear this thing in TT 😭 https://t.co/tEBPqPGyFQ

— mila⁷ 💭 (@sserawie) July 26, 2025

fuck that man really was telling the truth when he said you'll never unhear it https://t.co/uABLdU7cF8

— yeosang's wife (@iKissWooyoung) July 27, 2025

Everyone trying to check the back ground instrumental because of that TikTok https://t.co/f7C19l19cq

— Nini 🍉 (@_dearnini) July 26, 2025

Yep, it's because of that TikTok haha

It doesn't play during the pre-chorus though https://t.co/d6inwJQdTa

— TV Observer PH (@TVObserverPH) July 27, 2025

TWICE