TWS Album Sales Soar as ‘OVERDRIVE’ Climbs Charts

Rising K-pop boy group TWS is solidifying its position in the industry with the successful release of its 4th mini-album, ‘play hard’, on October 30, 2025. The album’s title track, ‘OVERDRIVE’, has been steadily climbing South Korea’s domestic music charts, showcasing the group’s growing popularity and impressive TWS album sales figures. This success is partly attributed to a viral dance challenge that has captured the attention of fans worldwide.

Domestic Chart Success for ‘OVERDRIVE’

The momentum for TWS’s latest comeback began even before the official album release. The title track ‘OVERDRIVE’ made its debut on the Melon Daily Chart on October 27, 2025. Over the next few days, the song demonstrated a consistent upward trajectory, climbing the ranks from October 28 to October 30, ultimately securing the 91st position. This steady climb on a major domestic chart is a significant indicator of the song’s positive reception and the group’s expanding fanbase within South Korea.

The Power of the ‘OVERDRIVE’ Dance Challenge

A key factor driving the song’s popularity has been its accompanying dance challenge. The energetic and catchy choreography has become a viral sensation on social media platforms, encouraging fan participation and boosting the song’s visibility. The trend of dance challenges has become a powerful promotional tool in K-Pop, and TWS has effectively utilized it to connect with a global audience. Fans are actively creating and sharing their own versions, further fueling the song’s journey up the charts. You can even vote for your favorite in our poll, Which 2025 K-Pop Idol Random Dance Challenge Do You Love Most?

Strong International Presence and TWS Album Sales

TWS’s recent success is not limited to its domestic market. The K-pop boy group had already established a strong foothold in Japan earlier in the year. In July 2025, they released their Japanese debut single, ‘Nice to see you again’, which was met with enthusiasm from international fans. This successful international debut laid the groundwork for their highly anticipated Korean comeback.

The official release of the 4th mini-album ‘play hard’ on October 30, 2025, confirmed the group’s growing power. The combination of strong TWS album sales, a charting title track, and a viral dance challenge highlights a well-executed comeback strategy. As TWS continues to gain recognition both at home and abroad, they are proving themselves to be a formidable force in the competitive world of K-pop.

This brief was automatically generated from official updates. For in-depth coverage, visit our Trends section.