Fans have criticized the company often for its treatment of BLACKPINK.
Koreaboo
8 minutes ago
Over the weekend, BLACKPINK made their return as the start of their DEADLINE world tour. The group performed two nights of concerts and introduced their new song, “Jump.”

Though their performances have evoked mixed feelings, many fans have been delighted that the group has resumed activities. Also noteworthy was the extended list of concert attendees, which included several of K-Pop’s top idols.
BTS, SEVENTEEN & More — The Shocking Number Of Korean Stars Spotted At BLACKPINK’s Concert in Seoul
YG Entertainment‘s founder Yang Hyun Suk was also present, and shocked many with his behavior during the show.
In a viral clip, Yang can be seen standing and appears to wipe his face, with many assuming he wiped tears from his eye.
After the clip was shared on social media, there were decisively mixed reactions. Some mocked Yang, saying that he would be able to pay bills/save the company due to BLACKPINK’s return, as the reason for his tears.
YG cried at BLACKPINK’s concert, knowing their comeback is the only thing that can save his company😭 pic.twitter.com/8O6FPZqqDE
— Ramez⁴ is JUMPING (@rzblink1) July 7, 2025
he finally has the money to not lose the company to bankruptcy ofc he's crying https://t.co/kRBYgxzOxc
— suva (@suvastea) July 7, 2025
"When would I hit another jackpot like these girls weeeeee" https://t.co/k8aL9WGgRL
— Omen 🪷 (@sh_2_aggy) July 7, 2025
Others were less harsh with their opinion on his alleged reaction, saying he was likely proud of the group after knowing them for so long.
@chaeonthegroundcrocodile tears || #yg #yhs #blackpink #fyp #viral
With the history of fans’ complaints against YG Entertainment, it is not surprising that he would receive comments like these.