10 K-Pop Male Idols Who Look Stunning In Lipstick & Lip Gloss Ads (2025 Edition)

K-Pop idols have always shined in makeup campaigns, and lipstick ads are no exception. While female idols often dominate the world of lipstick and lip gloss endorsements, it’s time to give the spotlight to the men who look just as breathtaking in them. These male idols not only make us want to buy every shade they wear, but they also leave us admiring their flawless visuals — and yes, their perfect lips.

For 2025, we’ve gathered a special list of 10 K-Pop male idols starring in stunning lipstick or lip gloss ads. To keep things fair, only one idol per brand is featured, and this isn’t a ranking — just pure appreciation of beautiful campaigns and beautiful idols.

1. ZEROBASEONE’s Zhang Hao – Colorgram

When it comes to Colorgram, nobody captures their playful vibe better than ZEROBASEONE. Zhang Hao particularly catches attention with a natural at making every shade of tint and lipstick look fresh and youthful. His cute posing and smile are the perfect canvas for the brand’s trendy colors, making us want to try every single product he touches.

2. ENHYPEN’s SungHoon – hince

SungHoon’s visuals for hince are pure elegance. With his “ice prince” look, he elevates the brand’s sophisticated aesthetic. His flawless complexion and delicate features make every Raw Glow Gel Tint or any of the other lip products look like a work of art. It’s no surprise he transforms a simple lip tint into a statement of refined style.

3. NCT’s JungWoo – peripera

JungWoo is a perfect match for peripera, along with DoYoung, a brand known for its adorable and charismatic style. JungWoo’s expressive face makes every shade feel both approachable and incredibly desirable, a true lip tint king! He brings their signature lip tints and glosses to life, emphasizing his soft lips and captivating gaze.

4. Stray Kids’ HyunJin – Givenchy

As a global ambassador for Givenchy Beauty, HyunJin is the epitome of high fashion. His striking visuals and artistic flair give the luxury brand an edgy, modern twist. His campaigns highlight the bold pigments and elegant finishes of their lipsticks, perfectly aligning with Givenchy’s chic identity.

5. SEVENTEEN’s S.Coups – NARS

S.Coups and Hoshi for NARS is all about power and confidence. We particularly like how S.Coups flawlessly rocks those rich, statement-making shades, showing that lipstick is for everyone. His sharp, defined lips and intense gaze perfectly capture the bold, fearless aesthetic that NARS is famous for.

6. Stray Kids’ Felix – Hera

Felix brings a unique and ethereal charm to Hera, showcasing how male idols are breaking traditional beauty norms. His distinct look and captivating aura make Hera’s luxury lip products feel both exquisite and innovative. He’s redefining what it means to be a beauty icon.

7. TXT’s YeonJun – Benefit

YeonJun’s partnership with Benefit is a match made in heaven for their fun and youthful image. The brand’s vibrant tints look amazing on him, highlighting his playful and energetic side. He effortlessly pulls off every look, proving he’s the perfect model for a brand that celebrates individuality.

8. NCT’s Mark – espoir

Mark brings a cool, urban vibe to espoir. His charismatic features are beautifully highlighted by the brand’s lip products, from glossy finishes to soft mattes. Mark’s natural confidence and expressive personality make him the ideal face to connect with a trend-savvy audience.

9. TXT’s BeomGyu – Coralhaze

BeomGyu’s youthful charm and beautiful features are a natural fit for Coralhaze. He makes their lip jelly tints and glosses look so fresh and dewy. His visuals make the products seem lightweight and effortless, perfect for achieving that natural, radiant look we all want.

10. SEVENTEEN’s JeongHan – Banila co

JeongHan’s endorsement for Banila co is pure magic. His delicate and stunning visuals are perfect for a brand focused on glowing, flawless skin and natural makeup. He makes Banila co’s products feel both luxurious and completely accessible, showcasing a soft, radiant beauty that is truly captivating.