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STAYC are back with their new album 2:LOVE, but the comeback has been overshadowed by a jaw-dropping decline in first-day sales figures.
The six-member group managed to sell just 24,233 copies on day one, a number that has left fans stunned when placed next to their previous releases.
[HT] STAYC (@STAYC_official) 6th Single Album <2:LOVE>
DAY 1: 24,233
TOTAL: 24,233#STAYC #스테이씨 pic.twitter.com/CoGlfYQDCo
— KOREAN SALES (@koreansales_twt) June 16, 2026
Their 2023 single album Teddy Bear moved 186,405 copies in its first day, while TEENFRESH followed close behind at 184,200.
Even further down the discography, WE NEED LOVE hit 115,306, Metamorphic reached 82,394, YOUNG-LUV.COM landed at 78,461, S at 66,596, and I WANT IT at 47,991.
2:LOVE‘s 24,233 represents a near 50% drop from their previous lowest, and a staggering decline from their peak.
[HT] #STAYC (@STAYC_official) 1st Day Sales
Teddy Bear ㅡ 186,405
TEENFRESH ㅡ 184,200
WE NEED LOVE — 115,306
Metamorphic ㅡ 82,394https://t.co/eiTluYbuRB — 78,461
S ㅡ 66,596
I WANT IT ㅡ 47,991
STEREOTYPE — 43,617
2:LOVE ㅡ 24,233 🆕️
STAYDOM — 12,940
Star To A Young…
— KOREAN SALES (@koreansales_twt) June 16, 2026
Fans have been vocal on X, with many pointing the finger squarely at High Up Entertainment. Many believe the company has not pushed the group in what is now a highly competitive market.
This is totally @highup_ent fault, their incompetence is endless. If I, a random swith, can notice they're doing things wrong, why can't they? Is it on purpose?
Heads must be cut and start an agressive marketing , it isn't late https://t.co/47Z8Q19oT4 pic.twitter.com/ECLaMaaP0s
— Sumin's battery jelly (@swithpandaRNP) June 16, 2026
The way I had no idea they even had a comeback why is kpop DEAD https://t.co/n02DDcIjbn
— َ* (@YuqiVirus) June 16, 2026
stayc is just 1 viral moment / challenge away from having a bigger success. with kpop now releasing an amazing song is just half the road to success.
but by being viral, even shitty songs are considered successful.
pls be more creative highup
— candiess / STAYC 2:L0VE JUNE 16 (@candiess_0123) June 16, 2026
Tbf their comeback wasn’t really promoted before they released the song
— America (@Muricaa__) June 17, 2026
The figures raise serious questions about High Up Entertainment’s strategy for the beloved girl group. STAYC’s talent has never been in question, but without the promotional push to match, even strong releases can get lost in the noise.
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