ADOR Claims NJZ’s (NewJeans) Success Was Due To HYBE’s 21 Billion KRW Investment

HYBE invested nearly $15 million into ADOR.

ADOR has claimed NJZ (NewJeans) success was due to HYBE‘s ₩21.0 billion KRW (about $14.5 million USD) investment into the group.

During the first interrogation session between ADOR and NJZ, ADOR’s legal counsel claimed NewJeans’ success came from the massive amount of support the company received from HYBE.

Behind NewJeans’ success was the full-fledged support from ADOR. ADOR received a total of ₩21.0 billion KRW (about $14.5 million USD) in investments from HYBE over two investment periods. Such an investment for one group is unprecendented.

NewJeans is one of the world’s leading girl groups representing Korea. The members’ talents and hard works have contributed the largest to their success. However, that alone cannot explain all of their successes.

ADOR’s only artists is NewJeans. All of ADOR’s around 50 employees, including stylists, music video directors, choreographers, managers, have dedicated themselves to NewJeans’ success since the days they were trainees.

We were able to create a fan platform only for NewJeans and invest ₩10.0 billion KRW (about $6.91 million USD) solely for their debut and marketing due to HYBE’s investment

— ADOR’s legal counsel

ADOR’s legal counsel also claimed that NewJeans were propped up by HYBE prior to their debut, citing the appearances of Minji and Hanni in BTS’s “Permission to Dance” music video and them being labelled as “BTS’s little sister group” when they debuted. They also claimed they were promoted with connections to BTS at the request of Min Hee Jin.