Billboard Comments About BLACKPINK’s Jennie Lead To Major Backlash Towards Idol

A comment about BLACKPINK‘s Jennie from a Billboard article has sparked criticism towards the idol.

BLACKPINK’s Jennie | @jennierubyjane/Instagram

Recently, Billboard shared a list of their “The 25 Best K-Pop Songs of 2025 (So Far): Critic’s Picks.”

In first place was Jennie’s track “like Jennie,” and there was accompanying text, speaking about the lyrics and Jennie’s achievements.

Over a metallic hybrid of baile funk and phonk production (courtesy of Diplo), she delivers some of the sharpest rapping of her career with a snarled confidence, with lines like “Name, shame, blame tryna burst my bubble” upturning every negative narrative on its head. Co-written with top names like Tayla Parx and ZICO, the track’s self-referential lyrics double as a manifesto of identity. Despite the hate or jealousy leveled at her, JENNIE remains the blueprint everyone wants to follow: ‘Who wanna rock with JENNIE? Keep your hair done, nails done like JENNIE/ Who else got ’em obsessed like JENNIE? Like, like, like, I think I really like JENNIE.’

— Billboard

Yet, one line sparked huge criticism towards the idol, and it was the line referencing the lyrics as the author added, “Despite the hate or jealousy leveled at her, JENNIE remains the blueprint everyone wants to follow.”

“Despite the hate or jealousy leveled at her, JENNIE remains the blueprint everyone wants to follow”

— Billboard on JENNIE. pic.twitter.com/lsII7Dv97e

— Pop Core (@TheePopCore) July 21, 2025

Although many fans loved the comments, recent “lazy” accusations during BLACKPINK’s DEADLINE shows meant that Jennie became a target of more criticism. Many hit back at the narrative, explaining that nobody wanted to be like Jennie due to her recent stage presence, which sparked some malicious and intense backlash.

the blueprint for how not to perform on tour maybe

— 𝐢𝐦𝐚𝐧𝐢 | 🕊️ (@positionsmafiaa) July 22, 2025

meanwhile people hating on her because she’s lazy and NOBODY WANNA BE LIKE JENNIE https://t.co/Rr8UQBVtzN pic.twitter.com/APZuChAghI

— Soyeonrapquin (@Queensoyeoniee) July 21, 2025

The hate towards her is completely deserved, she can’t sing, she can’t rap, she can’t dance, she does not write or compose his songs,etc… https://t.co/XMajYhmNRF

— kiki (@Pionicua) July 22, 2025

The hatred she got due to her laziness on stage is not for nothing. Anyone who aspires to be a lazy idol on stage makes up excuses to stop and rest while the audience waits for the performance. https://t.co/yJwno7DyH6

— Shiama Ali (@ShiamaAli142083) July 22, 2025

Blue print of being a lazy perfomer,not even giving her 40% for group activities and messing around her stages 😭😭

The media play is INSANE https://t.co/loIhERYX6Z

— Culpa Mia (@modisorte) July 22, 2025

Many fans defended Jennie in the comments, but there were a lot of malicious responses.