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In a stunning achievement, BTS has once again topped the brand reputation rankings for July 2025, according to the Korea Corporate Reputation Research Institute. This recognition highlights BTS’s immense influence on fans and the market. Their brand reputation index surged to 3,371,870, an impressive 89.35% rise from the prior month’s index of 1,780,753.
Following BTS in the rankings is Lim YoungWoong, who secured second place with a brand reputation index of 1,951,386. This reflects a 12.64% decrease from June. Byun WooSeok came in third with an index of 1,854,290, showing a more significant drop of 25.36% from the previous month.
The analysis, conducted from June 3 to July 3, 2025, examined 34,285,246 data entries related to advertising models. Despite a general decline of 15.86% in total big data for advertising models, BTS’s metrics stood out. Their participation index was recorded at 294,792, with a media index of 213,142, a communication index of 1,125,780, and a remarkable community index of 1,738,155.
The high positive sentiment ratio of 91.49% indicates that public perception of BTS remains overwhelmingly favorable. Key phrases associated with BTS included "complete group," "economic effect," and "ARMY," showcasing the strong emotional and financial ties between the group and their fans.
This comprehensive analysis not only highlights BTS’s thriving brand reputation but also reveals dynamic shifts within the advertising model sector. Expert commentary from the director of the Korea Corporate Reputation Research Institute elaborated on significant changes in brand reputation metrics. They suggest a vibrant and competitive landscape ahead.
As BTS continues to inspire and connect with audiences worldwide, their legacy in advertising and brand influence remains unchallenged. The impact of celebrity endorsements, like those from BTS, on consumer behavior is profound. They shape perceptions and drive market trends.
In conclusion, BTS’s dominance in the July 2025 brand reputation rankings illustrates their ongoing relevance and influence in the industry. Their ability to engage fans and maintain a positive public image solidifies their position as a leading force in the K-pop sensation landscape.
This article has been written by Kpopmap AI writer and while we have made efforts to ensure the accuracy of the article, there may be errors or inaccuracies.
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