BTS Tops November Boy Group Ranking & Brand Reputation

Global superstars BTS have claimed the top position in the latest K-pop brand reputation boy group ranking, announced on November 8, 2025. The Korea Business Research Institute revealed the results after analyzing 56,002,394 pieces of big data from October 8, 2025, to November 8, 2025. This comprehensive music chart analysis evaluates consumer participation, media coverage, communication, and community awareness to determine brand value.

November 2025 Boy Group Ranking Top 5

The latest boy group ranking for November 2025 places BTS firmly at number one. Following them are Stray Kids in second place and SEVENTEEN in third. Rookie powerhouse TWS secured the fourth position, while veteran group SHINee rounded out the top five. The total volume of boy group brand big data saw a decrease of 13.54% compared to October 2025, indicating a general cooling in consumer engagement across the board. The analysis showed that all major indices, including brand consumption, issues, communication, and expansion, declined for the category as a whole.

Detailed Analysis of BTS’s Dominance

Despite the overall market downturn, BTS demonstrated remarkable growth and stability. The group’s brand reputation index showed significant increases in key areas: brand issues rose by 9.31%, communication by 5.05%, and community expansion by an impressive 41.74%. This resilience highlights the enduring power of the brand built by members RM, Jin, Suga, J-Hope, Jimin, V, and Jungkook. Furthermore, a positivity-negativity analysis of BTS’s brand revealed a staggering 93.50% positive sentiment rate. High-ranking keywords in their link analysis included “break through” and “give a speech,” reflecting their ongoing global influence and activities.

Overall K-pop Brand Reputation Trends

Koo Changhwan, head of the Korea Business Research Institute, commented on the monthly music chart analysis. He noted that while the overall brand big data for boy groups decreased, the specific data for BTS showed a contrary upward trend in engagement and expansion. This suggests that top-tier groups can defy broader market fluctuations through strong community connections and consistent positive messaging. The K-pop brand reputation index serves as a critical indicator of a group’s influence on consumer behavior and online trends.

Full Top 30 Boy Group Brand Ranking

The complete top 30 for the November 2025 boy group ranking is as follows: BTS, Stray Kids, SEVENTEEN, TWS, SHINee, EXO, Cortis, ENHYPEN, Super Junior, BOYNEXTDOOR, BIGBANG, THE BOYZ, NCT, AlphaDriveOne, BTOB, ATEEZ, MONSTA X, TREASURE, ZEROBASEONE, Wanna One, 2PM, TVXQ!, TOMORROW X TOGETHER, RIIZE, WINNER, VIXX, Kickflip, VERIVERY, INFINITE, and HIGHLIGHT. This ranking provides a clear snapshot of the current landscape in the competitive world of K-pop.

This brief was automatically generated from official updates. For in-depth coverage, visit our Trends section.