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On October 23, 2023, Disney+ made headlines with its bold content strategy for the latter half of 2025. The announcement highlighted Korean productions, showcasing Disney+’s commitment to the Korean market. This event took place at Disney’s headquarters in Gangnam, Seoul, attracting key figures from the Korean entertainment industry.
However, the news came with disappointment. The notable absence of ‘Nokoff,’ a series starring the immensely popular Kim SooHyun, raised eyebrows. Choi Yeon-woo, head of Disney+ Korea, explained that excluding ‘Nokoff’ was a strategic decision. This choice was driven by concerns about brand trust and ethical considerations surrounding the cast. It highlights the challenges of managing star power in today’s competitive OTT landscape.
Since launching in Korea in 2021, Disney+ has steadily built its brand identity. The platform offers a diverse range of content, including successful titles like ‘Casino,’ ‘Moving,’ and ‘Lighting Store.’ Despite this success, Disney+ faces tough competition from rivals like Netflix, which has a strong foothold in the region.
Looking ahead, Choi Yeon-woo outlined four key themes for Disney+’s content pipeline: tentpole projects, curated selections, franchise series, and new opportunities. The goal is to provide high-quality storytelling across various genres and formats. Among the exciting titles announced are ‘Nine Puzzle,’ ‘Fine: Country Bumpkins,’ ‘Sculpture City,’ ‘Tangled Flow,’ ‘Polaris,’ and ‘Made in Korea.’ The latter is a spin-off of the acclaimed film ‘Drug King,’ set against the backdrop of the turbulent 1970s.
The producer of ‘Made in Korea’ expressed optimism about its potential impact on both Disney+ and the K-drama landscape. The series has strong support from the platform. Additionally, the popular series ‘Killer’s Shopping Mall,’ which enjoyed a successful first season, is set to return for a second season. The producer hinted at a more aggressive narrative approach for this upcoming season.
Other noteworthy projects include ‘Hypnotized,’ starring Suzy and Kim Seon-ho, alongside a survival reality show titled ‘Fate War 49,’ scheduled for release in 2026.
The overall event underscored Disney+’s commitment to solidifying its role in the Korean content industry. With a century of expertise in content creation, Disney+ aims to carve out a unique space in the hearts of Korean viewers. As the streaming wars intensify, the platform’s innovative strategy and engaging content will play a critical role in its success.
In conclusion, Disney+’s strategic moves in the Korean market, including the absence of ‘Nokoff’ and the influence of Kim SooHyun, will shape the evolving OTT landscape. The platform’s focus on high-quality Korean productions positions it well to meet viewer preferences and compete effectively in this dynamic industry.
This article has been written by Kpopmap AI writer and while we have made efforts to ensure the accuracy of the article, there may be errors or inaccuracies.
English (US) · 