Former (G)-IDLE’s Soojin Suffers Sudden Dramatic Loss Of Instagram Followers

Former (G)I-DLE member Soojin has recently experienced a significant drop in her Instagram followers, a situation that has raised concerns among her fans.

| @_seosootang/Instagram

The idol — who left the group in August 2021 following bullying allegations — has seen her follower count plummet by nearly 500,000 since January. As of now, Soojin has 2.5 million followers, a sharp decline compared to her previous milestone of over 3 million followers.

soojin loosing 500K followers since jan 2024….. whats happening pic.twitter.com/6JFdIAZN6K

— HER⁶🪞RADIO (@idleis6) April 4, 2025

INSTAGRAM followers#GIDLE 13.3M ➡️ 13.4M#MIYEON 5.4M ➡️ 5.5M#MINNIE 8M ➡️ 8M#SOOJIN 2.7M ➡️ 2.6M#SOYEON 5.5M➡️ 5.5M#YUQI 9.2M➡️ 9.4M#SHUHUA 5.8M➡️ 5.9M

Weibo followers
Idle 1.1M
YQ 10.5M
SH 2.4M https://t.co/eWJpYGRxgP

— 🐹🐶✨: radio dum-dum 📻🎶 (@windy_wooks) March 9, 2025

Fans have been quick to point out that this dramatic decrease is likely tied to a lack of consistent promotional activities from her agency, BRD Communications. Since Soojin’s departure from (G)I-DLE, the former K-Pop star has focused on her solo career, releasing two extended plays — Agassy in November 2023 and Rizz in May 2024. Despite these releases, many fans feel that BRD has not given Soojin enough visibility, leaving her with minimal updates, content, and public appearances.

I was really excited thinking BRD was a good company for her cuz even though there were missteps w both albums, the promotions were not bad, her bsides are perfect, and she even got to do a small tour. My guess is they're taking extra time w this next album bc Rizz did even worse

— rip to ur grandma but I'm different 🇵🇸 🇨🇩 (@Snukey_B) April 5, 2025

Many fans have echoed similar sentiments, emphasizing that Soojin’s current situation could have been avoided with better marketing and promotion.

because no comebacks 😭

— iamfine,ryu? (@ddaengddeongz_) April 5, 2025

the way all her songs are super good, i think the problem is the title songs not being SUPER GOOD, like its giving the same amount of goodness as her bsides, but soojin def has some of the best bsides among kpop soloists by far

— HER⁶🪞RADIO (@idleis6) April 5, 2025

you open soojin’s tiktok and it’s ruined by youtube previews. MAKE IT STOP. @BRD_SOOJIN @BRD_entofficial pic.twitter.com/eZY2Ewt7FE

— ann * ੈ✩ (@soojingrrr) April 4, 2025

It’s not uncommon for K-pop idols to experience fluctuations in follower counts, but such a sharp decline suggests that a lack of regular engagement with fans could be a major contributing factor. Many are calling for BRD Communications to step up their efforts to support Soojin’s career and restore the connection between the artist and her fanbase.

Fans are hopeful that BRD will take action to address these concerns, perhaps by providing more consistent content, appearances, and updates about Soojin’s activities. As the idol continues to promote her solo work, it remains to be seen how her agency will handle the situation moving forward.