Former Girl Group Stylist Spills On Idol’s “Casual” Clothes, Triggers Massive Reactions

Many felt that this was obvious.

Recently, a video clip of a stylist’s thoughts about idol fashion went viral on online community sites, garnering almost 80,000 views.

In the video, she gives interesting insight into how much of an idol’s styling is done by the stylist.

르세라핌 전 스타일리스트분 유튜브찍은거 탐라에 떠서 보는데 재밌다 ㅋㅋ pic.twitter.com/RyjGnyrzvx

— 카웅카웅 (@kwkwng) September 2, 2025

“I received an offer to work for a very famous K-pop girl group. For the first time, I was given the power as a stylist. For stylists, being asked, ‘Who are you in charge of?’ is power. When I worked for a popular girl group, I received many messages from acquaintances, as it was quite a big agency.

While I worked with them for a year, I was able to style them for several stages and fan meeting concerts.”

— former girl group stylist

Many were shocked that they had a team for styling casual, plain clothes for the idols.

“Because the agency is big and has many schedules, it has many different teams. When we say plain clothes, we include airport fashion, selfies, and everything shown on social media. Sometimes, we really style them casually; that’s not for content. But I did style them for all the dance challenges and tried to fit them into the album concept.

For example, if the album concept includes ripped black jeans and a hat, then the casual clothes usually follow suit.

So when you see idols who are dressed well, about 80% are styled by stylists. But if they are someone who is interested in fashion, then you can just tell.”

— former girl group stylist

Netizens agreed this was something that K-Pop fans had already known about.

| theqoo

• “Whether its stage outfits or casual fashion, it’s always a similar vibe with crop tops.”
• “I wonder what other groups aside from LE SSERAFIM have a casual clothing team.”
• “Honestly, if there are reporters with cameras, it’s going to be just like a schedule (ex., airport).
• “Of course, they would have a team for this.”
• “Looking at the comments, this isn’t for casual clothes but for ‘clothes outside of stages or schedules’.
• “Isn’t this something everyone already knows about? Their casual clothes can’t be casual if people take photos of them. Of course, there would be an official stylist for this.”
• “They don’t have this for small companies…”
• “There are some places that even have photographers for Instagram content. If photos are being taken, then it’s 100% a schedule….although it might be a bit different for actors.”