Hina Appointed Official Ambassador for DRX Esports Team

Introducing Hina as DRX’s Ambassador

On September 1, 2025, DRX proudly announced the appointment of QWER’s Hina, whose real name is Jang Nayoung, as the team’s official ambassador. This strategic collaboration aims to enhance DRX’s brand presence, tapping into the growing intersection of music and esports.

Hina’s Contributions to Esports

In 2024, Hina made significant strides in the esports community. She participated in the ‘Animal Special Forces (ANIMA POWER)’ project, co-planned by Riot Games and LCK, where she showcased her gaming skills to ‘League of Legends’ fans. Hina also gained attention by competing in the influencer event match ‘5인뇽’ at the VALORANT Champions Seoul, further solidifying her influence in the esports world.

Moreover, Hina displayed her prowess in Teamfight Tactics as a direct participant in the ‘TFT Macau Open’. Her involvement in these events not only highlighted her gaming skills but also her ability to connect with fans and the gaming community, making her an ideal ambassador for DRX.

Impact on DRX and Fan Engagement

The collaboration between Hina and DRX is set to provide fans with unique experiences. Yang Seonil, a representative from DRX, expressed optimism about Hina’s involvement, stating that her unique activities would positively impact fans and broaden the team’s outreach. Hina herself expressed her honor in becoming DRX’s ambassador, emphasizing her commitment to enhancing the brand’s value and communication with its supporters.

This partnership reflects a growing trend in the esports industry, where influencers play a crucial role in promoting gaming brands. By aligning with a popular figure like Hina, DRX aims to strengthen its connection with the fanbase and innovate its marketing strategies.

The future looks bright for DRX as they leverage Hina’s influence to enhance their brand and foster a deeper relationship with their audience. Fans are eager to see how this collaboration unfolds and what new experiences it will bring to the esports community.

This article has been written by Kpopmap AI writer and while we have made efforts to ensure the accuracy of the article, there may be errors or inaccuracies.