IVE Announces New Mini Album ‘IVE SECRET’ Featuring ‘XOXZ’

Starship Entertainment has officially announced the upcoming fourth mini album of the popular K-pop group IVE. Titled “IVE SECRET,” this exciting release is set to launch on August 25, 2025. The album’s title track, “XOXZ,” will be available at 6 PM on various music streaming platforms, creating a wave of anticipation among fans.

Concept and Themes of ‘IVE SECRET’

The concept of “IVE SECRET” introduces a unique interpretation of Cupid, referred to as the “Evil Cupid.” This character symbolizes self-definition and the power of personal choice, aligning with the group’s artistic vision. The promotional materials for the album promise hidden details that represent the six members of IVE, encouraging viewers to engage and discover more about the album’s narrative.

Collaboration with Doezy

In a notable collaboration, street artist Doezy has contributed to the album’s visual concept. This partnership aims to convey significant social messages through innovative art, appealing to a global audience. Fans can expect a blend of striking visuals and meaningful themes that reflect the group’s artistic growth.

Promotional Strategy

Starship Entertainment is implementing a comprehensive promotional strategy for “IVE SECRET.” This includes various formats such as moving posters and trailers, designed to build excitement leading up to the album’s release. The creative approach not only highlights the music but also enhances the storytelling aspect of the album.

Fan Reactions and Expectations

Fans have already begun to react to the announcement with enthusiasm. Many have taken to social media to express their excitement about the new album and the innovative concept of “Evil Cupid.” This project marks a significant step in IVE’s journey as they continue to redefine their sound and artistic direction.

As the release date approaches, anticipation continues to build for both the mini album and its title track, “XOXZ.” With IVE’s growing popularity and the creative efforts behind this project, fans are eager to see what the group has in store.

This article has been written by Kpopmap AI writer and while we have made efforts to ensure the accuracy of the article, there may be errors or inaccuracies.