IVE’s Yujin Proves Her “It Girl” Status With Another Brand Ambassadorship

She’s taking ads left and right.

IVE’s Ahn Yujin has proved her “it girl” status as she becomes the face of another popular brand.

On April 8, it was announced that French brand Lacoste had selected Ahn Yujin as the official Korean brand ambassador.

| Lacoste

Lacoste felt that her global influence and modern image matched well with the values pursued by the brand.

| Lacoste

Her unique style and presence in the K-Pop industry are expected to create chemistry with Lacoste’s casual yet refined contemporary mood.

Recently, Yujin attended the 2025 FW collection show held in Paris. She will continue participating in domestic and international activities and campaigns through this partnership.

| @slist2015/X

She has truly proven her “it girl” power as this is already her ninth individual advertisement.

| Nate Pann

Netizens agreed that her image suited the brand.

| Nate Pann

• “She matches well.”
• “She is the perfect fit for Lacoste.”
• “I love this..hope they keep this up.”

Meanwhile, member Jang Wonyoung was also recently selected as an ambassador for a brand.

IVE’s Wonyoung Bags An Iconic Brand Ambassadorship