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Coupang Play’s K-Beauty survival “Just Make Up” gathered 60 artists and whittled the field down to a star-studded Top 15–16.
From runway legends to SFX mavens and viral short-form creators, this list spotlights the finalists’ specialties and where to follow (or book) them on Instagram—so fans and clients can explore more looks, classes, and shop links.
Note: This article may contain spoilers.
Neverdead Queen — SFX makeup influencer, creative director
First Man — Park TaeYun — Freelance makeup artist
Son Tail — Son JooHee — General Director, JUNGSAEMMOOL Inspiration (makeup shop)
Paris Golden Hands — Min Kim — Freelance makeup artist
Mactist — Lee SeongUk — MAC Global Senior Artist (makeup brand)
Ye Seul’s Hall — Park SunMi — CEO, HINAF (makeup shop)
The First Fame Empress — SunDuk — CEO, Wisdosan X S.Hue (makeup shop)
Royal Family — Jinny Kim — Freelance makeup artist
Beauty King — Woo HyunJeung — CEO, MERCI (makeup shop)
Minnyeo — Kim YuMi — Owner, Beauty Room KIM
Swag Maker —Baek EunYeong — Freelance makeup artist
Make-Up Nerd — Seo YuRi — CEO, AIRICHE (makeup shop)
Beauty Heiress — Jung Min — Head Makeup Artist, SOONSOO (makeup shop)
Baking Office Kim — Kim SeWon — Former MBC Makeup Room; now CEO, ONE&ONLY Makeup Hair
Oh DolceVita — Teresa (Oh HyunJung) — NARS Korea Senior Artist; Head of Education & Artistry
Luxury Collector — Son SuKyeong — L’Oréal Korea Service & Training Specialist
Final Top 3 confirmed
Paris Golden Hands, Son Tail, and Oh Dolcevita advanced to the “Just Make Up” grand finale after the Oct 31 episode on Coupang Play. Veteran actors Kim YoungOk, Ban HyoJung, and Jung HyeSun were unveiled as the final mission models.
Semifinal highlights: In Mission 2 (“Kamadenu”), Son Tail took the win with judges praising “insane detail” and fine-art precision. In the subsequent “Novel” brief—reinterpreting the mermaid imagery from Cha InPyo’s book Ino Sanyang—Oh Dolcevita earned the final ticket to the Top 3 for an execution described as “perfect” and “beautiful.” (Cha appeared as a special judge and spoke about the book’s international reception and translations.)
Final mission — “DREAMS”
The Top 3 must deliver a photo spread that captures the models’ dreams; the winning spread lands the December cover of Harper’s Bazaar. Pairings and themes were set on-air:
Son Tail and Kim YoungOk — Theme: Queen Elizabeth
Paris Golden Hands and Ban HyoJung — Theme: Grim Reaper
Oh Dolcevita and Jung HyeSun — Theme: Action Actor
English (US) · 