KISS OF LIFE’s Personal Apology Sparks Heated Mixed Reactions

Recently, KISS OF LIFE were criticized for depicting racist stereotypes and cultural appropriation during Julie‘s birthday livestream.

KISS OF LIFE

The group’s agency, S2 Entertainment, issued an apology afterwards, which was not met with positive reactions. The group continued to lose followers on their social media accounts, with many dedicated fans deciding to withdraw their support.

KISS OF LIFE Lose Nearly 200,000 Followers, Fan Accounts Close Following Julie’s Birthday Livestream

On April 5, the group made a personal apology in the form of a handwritten letter shared on their social media platforms. KISS OF LIFE mentioned that they would do better in the future and that this was a learning experience.

To all our Kissys, pic.twitter.com/1eIryGZOks

— KISS OF LIFE (@KISSOFLIFE_S2) April 5, 2025

This apology has already been met with a variety of reactions from netizens, some of which are not positive.

On the posts featuring the letter, some commented that they were glad that the group apologized and accepted it.

On the other hand, many felt that this apology was still insincere, noting that there were no mentions of the communities that were affected. Others referenced the group’s pre-live stream request of staying fans even after it took place, saying that it showed that they knew what they were doing was wrong.

the way everyone would've gladly accepted this apology if y'all did this without knowing the consequences, but you guys actually were Fully aware what you're doing will be wrong but still did it , now this just feels like a statement to get your fans back and that's sad af https://t.co/byWZrQF82R pic.twitter.com/0w346I8rwO

— ⋆ (@kpopgoth) April 5, 2025

took multiple days for you to send out a handwritten apology because you thought that little statement was gonna be enough for people to make excuses for you, and you STILL can’t directly address the community you directly disrespected. https://t.co/hJ68oskFLA pic.twitter.com/nzK3iuYyS2

— maddie*ੈ✩⁷⁹⁵ (@maddsinterlude) April 5, 2025

just want to remind everyone that they new it was wrong before filming the live! if you accept the apology thats up to you, but just keep in mind you are part of a marketing tactic and just numbers to these people https://t.co/e7f2fhPeQY pic.twitter.com/29tOGZC9pf

— yahir🥏 (@kuntyblk) April 5, 2025

The issue of cultural appropriation is a very serious one and it is up to those each of those impacted to decide if they feel KISS OF LIFE’s apology was enough for them personally.