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Renowned Korean actor Lee JungJae appeared on the October 29, 2025, episode of tvN’s “You Quiz on the Block,” sharing a compelling story about his proactive push for Saudi Arabia investment in South Korea’s entertainment industry. The “Squid Game” star recounted his recent experience at a major entertainment forum in Saudi Arabia, where he championed the Korean market to influential figures. His appearance on the popular talk show, hosted by Yoo JaeSuk and Jo SeHo, provided a fascinating look into his role as a global cultural ambassador.
A Cultural Ambassador at a Major Entertainment Forum
During his conversation with the hosts, Lee JungJae described his visit to Saudi Arabia for what he called the largest Middle East entertainment forum he had ever attended. The event’s primary focus was on fostering collaborations between South Korea and Saudi Arabia across various sectors, including entertainment, music, and sports. The actor, whose global fame skyrocketed with “Squid Game” and his role in “Star Wars: The Acolyte,” found himself in a unique position to advocate for his home country’s creative prowess on an international stage.
Meeting with Influential Figures
Lee JungJae recalled meeting with prominent figures at the forum, including a billionaire named Al Sheikh. He explained that the atmosphere was ripe for discussing significant partnerships, which provided the perfect opportunity for the Korean actor to go beyond his celebrity status. He effectively acted as a diplomat for the Korean creative industry, a key aspect of South Korea’s cultural diplomacy and soft power.
Lee JungJae’s Powerful Pitch for Saudi Arabia Investment
The highlight of his anecdote on “You Quiz on the Block” was the direct and confident pitch he made to potential investors. Recognizing the global momentum behind Korean content, Lee JungJae shared the bold words he used at the entertainment forum. “You should invest in Korea,” he recounted telling the Saudi figures. “The tide is turning towards Korea, you need to launch your ship from Korea.” This powerful statement underscores his firm belief in the continued growth and influence of the Hallyu wave.
The Impact of a Korean Actor’s Advocacy
Lee JungJae’s initiative to secure Saudi Arabia investment demonstrates his deep commitment to the future of the Korean entertainment landscape. His appearance on the show not only gave fans a glimpse into his international activities but also highlighted his role as a proactive cultural ambassador. By leveraging his global platform, the esteemed Korean actor is actively working to ensure that South Korea remains a central hub for global entertainment investment and production, solidifying its position as a creative powerhouse.
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