Popular Brand Under Fire For “Disgusting And Misogynistic” Marketing Concept

19 hours ago 9

K-Pop idols have worn it many times.

Just now

Fashion brand Sculptor, a Korean clothing company worn by K-Pop idols like BLACKPINK‘s Jennie and IVE‘s Rei, is under fire for problematic marketing and photoshoot concepts.

Particularly, many of the brand’s photoshoots include a “molka” or hidden camera concept. Illegally installed hidden cameras have become a prevalent problem in Korean society in recent years.

Photos/videos on social media and on the website depict women being filmed urinating and in a bathroom.

Other photos use sexually suggestive imagery, objectifying women as they wear the brand’s clothing.

After photos from the brand went viral, netizens are expressing their disgust with the company.

I’m boycotting this brand.

Reason *photo*

— OP

저는 이 브랜드 불매해요
사유⬇️ https://t.co/6jW2N3dD5b pic.twitter.com/gMTqd7dsuU

— 잊혀진늑대족의여왕님 (@wolvesloveme) October 21, 2025

The brand Sculptor, seriously what’s wrong with them? I can’t even buy their clothes anymore — when I see those idiots they use for marketing, it just makes me want to boycott the brand.

— OP

https://t.co/LvwdafOEBL pic.twitter.com/FKhHZZCGVC

— zz1n땅.. (@jinzzaappeared) October 22, 2025

The owner of the brand was previously quoted expressing his desire for being a Korean brand that the country is proud to support. Additionally, he “hoped his face won’t appear” in the article.

‘Sculptors’ We want to become a brand Koreans can be proud of.

Netizens expressed their disgust in the comments of a viral post showcasing the company’s controversial marketing tactics.

“Brain-dead marketing.”
“Boycotting Sculptor.”
“Wtf, are they joking? Is this supposed to be a hidden camera in the bathroom concept?”
“Crazy.”
“Ew.”
“Wow, I’m genuinely shocked. I won’t buy from them, and I think I’ll start having prejudice toward people who wear it now.”