Resellers Buying Out Entire K-Pop Group’s Pop-Up Store Triggers Fierce Backlash

Netizens were appalled.

Recently, NCT WISH opened up the FIND YOUR COLOR pop-up store that will run from September 2-9 in Seoul.

| @nctwishofficial/ X

Visitors will have the chance to experience an immersive space where they can listen to NCT WISH’s music firsthand.

| @nctwishofficial/ X

They also held an offline event, NCT WISH COLOR PALETTE, on September 2. They performed new songs at this event and revealed the album’s concept.

However, controversy broke out after videos of international vendors taking all the merchandise from the vending machines went viral.

8시 이후에 오픈하고 구매제한도 없어서 중국업자분들이
거의 한 칸을 통째로 가져가셨네요..ㅋㅋㅋㅋㅋㅋ pic.twitter.com/ZhNUetYu8N

— 대갈주인 yui (@yui_511_) September 2, 2025

It opened after eight, and there aren’t any limits for how many you can buy, so the Chinese vendors took everything from one vending machine…

Fans were absolutely appalled at this behavior.

this is just not okay, how fkn greedy can you be to ruin smth like this for fans 😭 https://t.co/KjqX16f1kF

— ‎ ꒰ঌ★໒꒱ (@alwaysbewichu) September 2, 2025

can these selfish people stop using people's opportunity (which is like our small happiness) for their own profit? concert tix wasn't enough, and now even merch like this? https://t.co/WiApCRBMNe

— chris🍀 | 정祐천乐ᴺᶜᵀ (@woozenniee) September 2, 2025

@@@@ 너희만 줄 섰냐 나도 줄 섰다 줄 서서 뽑은건데 왜 난리냐 라고 중국인들이 말한거래

와 진심 개표독스허워 ㄷㄷㄷ https://t.co/XGqxJH2IXS

— ໊ (@iilillilililli) September 2, 2025

They’re saying that are you guys the only one that stood in line? We also stood in line, what’s the problem….so vicious.

Meanwhile, the third mini album, COLOR, was released on September 1.

NCT