1 month ago
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BABYMONSTER returned with their first studio album, DRIP, yesterday. The album is led by the title tracks CLIK CLAK and DRIP. In this post, I will review CLIK CLAK, and a review for DRIP will be published in the coming days. Previously, the group pre-released the single FOREVER in July of this year and is featured on the Drip studio album.
From the get-go, CLIK CLAK presents us with a hip-hop-influenced BABYMONSTER. This was an expected sound or era for a group associated with YG Entertainment. However, this is probably one of the weakest hip-hop tracks out there because CLIK CLAK was so bland for most of the song. The trap-based instrumental was stuck in neutral gear, and I felt drained while listening to the track. While this is just an instrumental problem, it does affect my perception of the members’ delivery. It is good to note that the members were prolific at times. But I wonder if that is because the instrumental was so bone-dry, anything would have come off as prolific. I did not find anything catchy or memorable about CLIK CLAK. It also doesn’t help that CLIK CLAK‘s lyrics are so tacky. As such, I found myself tuning out of the song. However, you get rewarded if you stick through the above and make it to the end. CLIK CLAK changes gears and converts the drain into a dynamic club track. I like this energy and shift, which is much appreciated after all the neutralness. I just wish we didn’t have to sit through the front end of CLIK CLAK to get there.
The music video fits the brief and makes BABYMONSTER appear edgy with its demeanour, outfits, styling, and black-and-white filter. But like the song, I found the video to be a bore. It could be the song affecting the viewing experience, but I don’t register anything in the video to be memorable in a good sense. Rather, two elements stuck out for me in the wrong way. CHIQUITA’s really baggy and long outfit and ASA’s sunnies. Just a no from me. But it could simply be because I don’t understand fashion.
Song – 5/10
Music Video – 5/10
Overall Rating – 5/10
English (US) · 