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BABYMONSTER continues their promotions for their first studio album, DRIP, with the music video release for Love In My Heart on Monday. This release follows the pre-release of FOREVER midyear and the release of the entire album and title tracks CLIK CLAK and DRIP in November.
Love In My Heart is a relatively mellow and heartfelt release from the group compared to the title tracks from the studio album. That being said, the producers of Love In My Heart keep the song contemporary by incorporating EDM backing and club beats together. This combination reminds me of the music I enjoyed from the late 2000s to the early 2010s. And with a mellow and heartfelt descriptor, Love In My Heart is vocal-focused, allowing BABYMONSTER to showcase more of that side of themselves. Rami surprised me with her high note. But despite recognising the group’s opportunity to shine vocally and the nostalgia the instrumental brings, I can’t help but also feel a generic vibe coming off Love In My Heart. And this impacts other aspects of the song that I usually look towards. Love In My Heart‘s melodies were not memorable, and the song’s hook (‘Give you ay ay ay‘) was awkwardly flat. The same can be said about their vocals. They were decent but lacked any shine to them. Overall, Love In My Heart is a decent track. But it could have been better executed.
The music video begins with commentary over the radio and news that the weather hasn’t been so great. This has affected the members’ mood, leading to fighting between two members. But despite that, the song expresses the idea that their love for one another is a strong bond. So soon after their fight, we see the members rejoin and run off together to enjoy the post-rain weather and go on a road trip together (just without a vehicle, at first).
Song – 7/10
Music Video – 8/10
Overall Rating – 7.6/10
English (US) · 