[Review] MEOW – MEOVV

Over a month ago, MEOVV made their debut with the single MEOW. The five-member female group is the first under THEBLACKLABEL, a label founded by YG Producers Teddy and Kush. Their lineup comprises Sooin, Gawon, Anna, Narin, and Ella. THEBLACKLABEL is also currently home to TAEYANG, JEON SOMI and BLACKPINK’s Rosé (who will be making her long-awaited solo comeback in December).

To be honest, my initial impression of MEOW wasn’t great. A month after its release, I am not yet convinced that MEOVV is the next big thing in KPOP based on MEOW. I recognise some potential behind the group and the song, but neither has won me over nor really put the group on my radar other than that they are attached to one of the Big 4 entertainment companies. Let’s focus on the positives. I have come around to the vocals. When MEOW does give us some melodies, SOOIN and ELLA pull it off well. Something a little more vibrant could have helped MEOW be more appealing (more on this in a second), and I think these vocals, through the melodies, could have been the best conduit for that. I can sense the edginess behind the choruses and the heavy hip-hop influence, and I believe MEOVV could take this to higher levels with the right song. The flute-like instrumental at the end of the song was a great addition and gave the song a little something different to end off the song. The biggest problem with MEOW, for me, is its heaviness. From MEOW‘s main refrain to the serious tone the members exude, it is pretty suffocating. This ultimately served as a barrier for me to get into the song. As mentioned before, the song needed some vibrancy to it. We don’t need much that disrupts the edginess that the group has going for them. But we needed something to balance out MEOW, at least to have it appear in my books.

When I see the music video, I cannot help but think it is a YG video that has been gutted. The quality is there, just like any other YG-produced music video. But many elements that usually make you go wow in a YG video are missing. Instead, MEOW‘s music video attempts to be minimalistic. That can be an aesthetic when done right, but I don’t think it was achieved here. It just feels empty. Instead, the video relies on the members to fill up the space. I like the edgy vibe the members exude through their outfits and demeanour. But it just wasn’t enough. The scenes where the members dance with the Big Foots were a bit fun.

The choreography for MEOVV’s debut was quite powerful and aggressive, making for a compelling case for the group. I did not expect the performance to be as aggressive for some reason, but I guess it makes sense, given the group’s roots and the hip-hop influence on them. That whole dance break at the end of the routine is very worthwhile to watch.

Song – 6.5/10
Music Video – 6.5/10
Performance – 9/10
Overall Rating – 7/10