Scathing Review Of BLACKPINK’s “JUMP” Goes Viral, Sparking Major Reactions

1 day ago 8

“As long as the song charts, the quality often becomes secondary.”

Koreaboo

Just now

BLACKPINK’s long-awaited comeback single “JUMP” has ignited heated debate online thanks to a harsh review that has gone viral among Korean netizens.

The review, which went viral on the Korean online community TheQoo with over 35,000 views and 500 comments, criticized the group for relying on an outdated and repetitive musical formula. It argued that despite the extended break, BLACKPINK returned with the same structure of high-energy build-ups and predictable drops, paired with flashy production and overwhelming sound layers.

The review suggested that while Jennie, Lisa, Rosé, and Jisoo continue to shine individually, BLACKPINK appears to be stuck in place as a group.

“They’ve announced their return as a group for the first time in 2 years and 10 months. But despite the long break, their core formula remains unchanged. The typical structure of a rising buildup and drop that we’ve seen countless times reappears once again, along with their signature flashy beats and excessive sound layers. They attempt to shake things up with techno — a genre rarely used in idol music — but it clashes awkwardly with the Western film-inspired intro. The melody layered on the chorus only adds to the dissonance, pushing it to the extreme and creating an overall sense of discomfort. Between consistency and stagnation, the scale clearly tips toward the latter.

As long as the song charts, the quality often becomes secondary. This obsession with hits above all else has resulted in a forced kind of addictiveness, filled with flashy, overstimulating sounds. Considering their solo work, which showcased distinctive charm and breathed new life into K-pop, the result here feels all the more disappointing. Unlike the impressive individual endeavors, their repeated formula for group success once again casts a shadow over the industry. While the four stars continue to charge forward, BLACKPINK as a group seems stuck in place, marching in circles.”

— IZM Review

Reactions to the review were divided. While some defended the song and BLACKPINK’s signature style, others echoed the criticisms, agreeing that the track felt uninspired.

“It’s f**king good lol”
“The song sucks.”
“It’s hype, but the quality isn’t that great.”
“At this point, I don’t even expect anything anymore lol”
“The song itself is whatever, but it’s this popular just because it’s BLACKPINK.”