Scooter Braun Steps Down From HYBE CEO Position — Why Fans Shouldn’t Celebrate

Since the protests in support of Palestine initially gained momentum in October 2023, K-Pop fans have tried to include activism in their stanning. As a result, calls for boycotts against companies that have worked with Zionist creators or organizations have been encouraged.

ENHYPEN Lose Thousands Of Followers Amid Active Boycott

HYBE has often been called out for this on multiple occasions, with calls for HYBE America CEO Scooter Braun to step down due to his activity online showing support for Zionism and other offensive comments.

Scooter Braun | Foundr

Recently, however, it was reported that Braun would no longer serve as the CEO for HYBE America. Several international media outlets reported that Braun would step down from the position, which he has held since 2021.

This has been celebrated by many online, who do not approve of Braun’s continued involvement with HYBE’s groups.

BTS OT7 LIVE AND SCOOTER BRAUN STEPPING DOWN AS THE CEO THIS IS THE BEST DAY OF MY LIFE https://t.co/qAT1uS0lpS pic.twitter.com/MbZGzXQrJ6

— k ˚୨୧⋆ MET JIN (@joonlvv) July 1, 2025

SCOOTER BRAUN DOWNFALL PARTY AT MY HOUSE

— r 🍉🕊️ (@novoamorjk) July 1, 2025

Scooter Braun is stepping down as CEO of HYBE America.

KATSEYE IS FREE EVERYONE!!!!! pic.twitter.com/xhcjVIUcnn

— ✩₊˚.⋆ 𝑴𝑨𝑵𝑰 ⋆⁺₊✧ (@MANI_LLOYDVU) July 1, 2025

However, Braun will still continue to work at HYBE, serving as director of the board and senior advisor to HYBE chairman and CEO Bang Si Hyuk, in addition to being the second individual largest shareholder in the company. Bang even commented on the change, praising and looking forward to continued collaborative efforts with Braun in the future.

His contributions have been vital in establishing our ambitious presence in the U.S. market. I am deeply grateful for his leadership, his astute instincts and his unwavering passion for artists. We wish him immense success in his exciting next chapter and look forward to continuing our partnership in executing HYBE’s global vision.

— Bang Si Hyuk

For those celebrating his removal, this still means he will benefit from future releases, as well as play a role in group’s future activities.

Some have already taken note of this and continue to pressure HYBE against platforming Zionists.

While we celebrate scooter braun no longer being the CEO of hybe America (woohoo 🥳🥳) don’t forget that he’s still involved in the company. He remains one of hybe’s biggest individual shareholders so our work isn’t quite done yet
HYBE REMOVE SCOOTER BRAUN#HYBEDivestFromZionism pic.twitter.com/WQW7uoeGMQ

— pete⁷ LETS GET FREAKY (@greeniefish) July 1, 2025

Our Statement on Scott “Scooter” Braun Stepping Down as CEO of HYBE America below ⬇️ pic.twitter.com/kCarmC8GiF

— ARMY for Palestine (@ARMY4Palestine) July 1, 2025

genocidal zionist Scooter Braun is STILL HYBE’S SECOND LARGEST individual shareholder so it’s not over yet but we WILL GET THERE i promise. please keep this in mind. #하이브는시오니스트를퇴출하라 #HYBEDivestFromZionism pic.twitter.com/uJ8hRgPets

— maro ᰔ🔻FREE PALESTINE (@admirerOx) July 1, 2025