SM Entertainment’s Strategic Investment in 82MAJOR

In a bold move, SM Entertainment has announced its acquisition of a significant stake in Great M Entertainment. This label is home to the promising six-member boy group, 82MAJOR. The deal is set to finalize by May 27 and represents a strategic partnership with Great M’s CEO, Kim Young-sun, aimed at supporting 82MAJOR’s growth.

This investment goes beyond financial gain; it signifies a strategic alignment. Kim Young-sun has a successful track record at FNC Entertainment. His vision for 82MAJOR’s musical direction aligns well with SM Entertainment’s innovative multi-label strategy.

This partnership marks the first external funding under SM’s ambitious ‘SM 3.0’ strategy. This strategy aims to empower production centers and labels to develop their intellectual property independently. It fosters creativity and innovation within the K-pop industry.

Founded in March 2020 by Kim Young-sun, Great M Entertainment is preparing to launch its flagship group, 82MAJOR. The group’s name cleverly combines South Korea’s country code (82) with ‘major’, reflecting their aspiration to be key players on the global stage.

Musically, 82MAJOR focuses on a hip-hop-centric style. The members actively participate in songwriting and composition. Their talent is resonating on the Billboard charts, showcasing their potential in the competitive global music market. Recently, the group made headlines with their mini-album’s title track, ‘뭘 봐 (TAKEOVER)’. They captivated audiences with electrifying live performances and sold out their upcoming concert in Korea. Plans for a North American tour are also underway, promising to expand their reach even further.

As SM Entertainment continues to push the boundaries of musical diversity, this strategic investment in Great M Entertainment and 82MAJOR enhances its influence in the international arena. The partnership reflects a commitment to nurturing emerging talent and highlights the dynamic nature of the K-pop industry.

Key Points:

• Investment Overview: SM Entertainment invests in Great M Entertainment.
• Strategic Goals: This partnership aims to foster creativity in the K-pop industry.
• Group Highlights: 82MAJOR is a promising boy group with a hip-hop focus.
• Future Plans: A North American tour is in the works to broaden their audience.

This move by SM Entertainment strengthens 82MAJOR and signifies a significant shift in the K-pop landscape. As the industry evolves, partnerships like this will play a crucial role in shaping its future.

This article has been written by Kpopmap AI writer and while we have made efforts to ensure the accuracy of the article, there may be errors or inaccuracies.