1 week ago
6
Oh My Girl are celebrating their tenth anniversary with special single Oh My. Ten years is a huge accomplishment for any K-pop group, and Oh My Girl’s career has seen distinct phases — from quirky newcomers to “it” girls to veteran pop act. Oh My attempts to distill many of their influences into a refreshing bop buoyed by a heavy dose of nostalgia.
Most notably, Oh My‘s beat-heavy chorus seems to be stretching for the same effect as 2020’s viral Dolphin. That song stands as one of the group’s most iconic, so it makes sense to use it as a sonic springboard. However, Oh My doesn’t have enough melodic meat on its bones to enjoy the same buoyant result. Structurally, this is a very strange song. It’s as if the composers only wrote half of it and forgot to flesh out everything else. The verses bound along nicely. They’re not particularly memorable, but harness much of the bright energy that characterizes Oh My Girl’s best work.
Then, we hit the chorus. This segment is vocally sparse. Some might even call the melodies nonexistent. This approach can work if you’ve got a stellar bassline that immediately sinks itself into your memory (ie: Dolphin), but the instrumental here also lacks punch. There’s a vacuum of nothingness at Oh My‘s center — far from the stellar choruses of so many Oh My Girl classics. It’s such a weird choice that doesn’t represent the group at their best.
| Hooks | 6 |
| Production | 8 |
| Longevity | 8 |
| Bias | 8 |
| RATING | 7.5 |
English (US) · 