Spotify Unites Music And Football With ITZY During FC Barcelona’s Historic Korea Visit

As FC Barcelona brings its 2025 Asia Tour to South Korea, Spotify — the world’s most popular audio streaming subscription service — marks the occasion with a culturally rich collaboration featuring girl group ITZY. The partnership celebrates Korea’s global creative influence while connecting fans through the shared passions of music and football.

Following Barça’s friendly match against FC Seoul on July 31 and ahead of their upcoming game against Daegu FC on August 4, Spotify rolled out the first Korea-based activation under its multi-year partnership with FC Barcelona. ITZY, known for their dynamic energy and international appeal, leads the campaign, highlighting Spotify’s commitment to elevating artists on a global stage.

“Bringing Spotify’s partnership with FC Barcelona to Korea is a powerful moment,” said Marc Hazan, VP of Partnerships & Marketing at Spotify. “ITZY’s involvement brings this vision to life by merging global sport and Korean music in an unforgettable way.”

Campaign highlights include:

– ‘Barça On Tour: Korea 2025 by ITZY‘ — a Matchday playlist curated by the group, featuring 30 tracks (10 ITZY songs and 20 personal warm-up picks), available globally with ITZY gracing the cover in FC Barcelona jerseys.

– Korea’s top workout playlist takeover — launching August 9, with ITZY-selected tracks to energize fans beyond match day.

– Integrated branding and media presence — from LED signage and media backdrops at matches to large-scale OOH placements in Gangnam.

– Exclusive content shoot — ITZY and FC Barcelona players came together at Seoul World Cup Stadium for content to be shared across Spotify and Barça’s digital platforms.

Spotify’s ongoing partnership with FC Barcelona transforms football into a cultural stage — spotlighting artists like Travis Scott, Rosalía, Coldplay, and now ITZY — and giving fans new ways to engage with music through the global language of sport.

The Korea leg of the Asia Tour is organized by D-Drive, with Genesis BBQ as the main sponsor of the Seoul match.