TREASURE Celebrates New Album Release with Fan Engagement Events

Celebrating TREASURE’s New Album Release

TREASURE, the popular K-pop group under YG Entertainment, has officially released their highly anticipated 3rd mini album titled “PARADISE” on September 1, 2025. This event marks a significant milestone for the group, celebrated with an extensive offline promotional campaign in the vibrant district of Hongdae, Mapo-gu, Seoul. Fans eagerly gathered to partake in the festivities surrounding this exciting launch.

Engaging Fans with Unique Experiences

On September 2, 2025, TREASURE opened a pop-up store at Star Square, which quickly became a hotspot for fans. The store attracted over 1,000 eager customers, indicating the immense popularity of the group and their new album. The pop-up featured exclusive merchandise, special art installations, and interactive experiences designed to deepen the connection between TREASURE and their fans. This unique approach to fan engagement has garnered significant attention and praise.

Surprise Visits and Continued Promotions

The excitement didn’t stop there; on September 3, 2025, TREASURE members made surprise visits to various locations in Seoul, further thrilling fans with personal interactions. These surprise appearances allowed fans to share their love for the group and their music in a more intimate setting. The promotional activities, filled with energy and enthusiasm, showcased TREASURE’s commitment to their fanbase.

Looking Ahead: The Upcoming Concert

As TREASURE continues to build on the success of their new album, fans can look forward to the upcoming concert at the Seoul KSPO Dome in October 2025. This concert is part of the “2025-26 TREASURE TOUR” and promises to deliver unforgettable performances, making it a must-see event for all fans of TREASURE.

In conclusion, TREASURE’s innovative approach to their album release through engaging events and personal interactions highlights their dedication to their fans. The success of these promotional activities not only celebrates their new music but also strengthens the bond with their audience.

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