YG Entertainment Brings Its Years-Old Fan-Idol Tradition To An End

YG Entertainment has stirred up some debate among the longstanding fans of their artists with their latest move.

Recently, the label released an official statement announcing that there will be no more face-to-face artist greetings in front of their company building. The decision came in response to the complaints from local residents about disturbances and discomfort due to massive crowding.

For years, the YG building in Hapjeong, Seoul, has been a go-to spot for fans to get a glimpse of their favorite idols. Through both spontaneous sightings and scheduled events, it became a treasured tradition of YG artists and fans to have face-to-face greetings at this place. Artists such as BLACKPINK, AKMU, WINNER, BABYMONSTER, and TREASURE have all participated in these experiences and strengthened their ties with fans.

[🎥] 230704#BABYMONSTER was seen leaving the YG building today ✨️#DREAM #베이비몬스터 @YGBABYMONSTER_https://t.co/78hYTA8lkX

— BABYMONSTER GLOBAL (@BABYMONGLOBAL) July 4, 2023

160727 #BLACKPINK spotted leaving YG Building today!#JISOO #JENNIE #ROSÉ #LISA pic.twitter.com/C9o88C1jXj

— THE BLINK (@JIDI_thebanhmi) September 26, 2023

[FANCAM] 180304 #WINNER spotted outside YG building!!
cr. yeshidon pic.twitter.com/yIKyTMx1UL

— 𝟰 WINNER CIRCLE (@4_WINNER_CIRCLE) March 5, 2018

However, YG Entertainment has been forced to end this tradition as the local residents are facing increased disturbances. In its statement, however, the company didn’t specify any single incident that might have led to this decision.

The announcement has sparked divided reactions from fans. On the one hand, people are pleased that the artists will not have their private space violated by a crowd of fans. On the other hand, many are bummed that this sacred tradition had to be scrapped because of a few fans who didn’t respect the boundaries of such in-person interactions.

Period bc they were acting like they had no home training during jaehyuk's bday https://t.co/U6LUB6pZao

— n.❤️ (@asahiprvt) August 6, 2025

Good actually, these meet ups escalate very easily and its not just YG in the neighbourhood https://t.co/Bct3zJCz2w

— Jesufemi ᱬ (@Baemon__7) August 6, 2025

Bcz they know will be like again : https://t.co/5HbZoFZYS0 pic.twitter.com/PicskfzTNy

— JUNKYU TREASURE (@BuatAlayAja) August 6, 2025

fuck sasaeng man… https://t.co/6TxecxFpFE

— isha • fic updated 😘 (@ishaliebedich) August 6, 2025

Good old times when we got winner members crossing the road to the cafe in front of the company without fans mobbing them 🙂 https://t.co/aD4UglCn72

— najjwa💙📮 (@najjwa41) August 7, 2025

Who ruined it for the rest of us? 🤨😑 https://t.co/CKNd9IkzUW

— SɪʟᴠᴇʀSᴀɢᴇ (@SilverSage96) August 6, 2025