BLACKPINK Jennie’s Recent Announcement Triggers Major Backlash

BLACKPINK‘s Jennie has come under major criticism after a new teaser for a brand announcement was teased online.

BLACKPINK’s Jennie | @jennierubyjane/Instagram

Due to Jennie’s influence, the idol represents many global brands, but a recent announcement has come under more criticism than others.

On May 19, Vaseline teased a new announcement with BLACKPINK’s Jennie.

Two global icons, one new chapter. Coming soon ✨ pic.twitter.com/jrrzyFKEzl

— VaselineThailand (@VaselineTH) May 19, 2026

It led to a lot of speculation that the idol could be the brand’s new ambassador.

Jennie is rumored to be announced as the new global brand ambassador for Vaseline tomorrow. pic.twitter.com/TpShNoOHDl

— About Music (@AboutMusicYT) May 18, 2026

Yet, when news of the collaboration was shared online, it sparked backlash as many fans pointed out that the brand was part of the boycott list amid the genocide in Gaza. Many idols have come under fire for working with brands that are on the list, and Jennie’s upcoming announcement with Vaseline has earned the same criticism.

Mind yall Vaseline is on the boycott list, let’s see how her fans will react. Because yall are not hypocrites right?????? You held taehyung accountable right????????? https://t.co/xMppcjElos

— ✨TaeGenic ⁷ ✨ (@Thebear1995T) May 18, 2026

suddenly her twink fan don’t care about boycott https://t.co/tE7xTzrbBz

— sʜᴀɪ (@thvkolawyerr) May 19, 2026

She’s chasing each and every boycotted Israeli funded brands https://t.co/4HOqMsJmPO

— eza 🪽 (@do1exa) May 19, 2026

oh a toxic product for a toxic woman that makes sense https://t.co/t04kMbcpux

— KpopisaMess (@h0nestbl1nkeu) May 18, 2026

No wonder she was topping list of biggest Israeli fundraisers https://t.co/4HOqMsJmPO pic.twitter.com/0IXaLwjnqs

— eza 🪽 (@do1exa) May 19, 2026

why do we need brand ambassadors for everything.. especially Vaseline of all things? https://t.co/YvovwG5QXW

— josh (@koamala) May 18, 2026

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