Becoming a global success is on the checklist for every K-Pop group. While this dream may seem plausible, it takes hours of hard work and dedication, coupled with a favorable response from the K-Pop community around the world. Despite the difficulties and the cutthroat nature of the industry, CORTIS has beaten all odds, making an impact right at the start of their career.
As BIGHIT MUSIC’s newest boy group, expectations were high for CORTIS right from the very start. Though they had big footsteps to follow, they came out the gates swinging with their pre-release track ‘GO!’ and captivated millions worldwide. A few weeks later, the rookie group officially dropped their debut album on September 8th. But even now they continue to trend on social media platforms everywhere, evidence of their star power.
Debuting With A Unique Artistic Style
Despite the competitive nature of K-Pop, CORTIS were able to stand out for a variety of reasons – one being their unique, artistic identity. Right from the start, they differentiated themselves from other groups through their music and concept. They’ve branded themselves as a “Young Creator Crew”, aiming to become a self-produced group from their music to choreography and even music video production.
Once their pre-release ‘GO!’ was released, fans quickly showered the group with praise. In terms of the music video, many pointed to the fact that it embodied their refreshing, young spirit. Though they’re just starting, the future looks bright for CORTIS as they move forward in the K-Pop industry.
Going Viral And Recognition From Other Artists
When they first introduced themselves to the world, it was through a “logo sound” via TikTok that piqued the K-Pop community’s curiosity. And once their pre-released track dropped, people were hooked. Even now, the boy group continues to trend on social media, with their ‘GO!’ dance challenge going viral on TikTok. Several of their uploads have gone past the 5 million view mark, with their most watched video at 16 million views.
Its catchy melody and trendy vibes have millions dancing along from top K-Pop stars to everyday people. Among the various celebrities to participate in the challenge, some names include BTS’ j-hope, ZEROBASEONE’s Zhang Hao, and KATSEYE’s Lara and EunChae. Now, it’s one thing to do the dance challenge with the members, however, these idols did it on their own. This on its own is convincing enough that CORTIS’ song could become a viral hit.
Topping Charts Across The Globe
CORTIS have been making a splash even outside of TikTok. With ‘GO!’, the boy group managed to take the no. 1 spot on Spotify’s Viral 50 – Global as of September 18th KST. Even when looking at the Viral 50 list in countries like the US, France, and United Kingdom, the boy group remains within the top 5, showcasing their immense impact on the scene.
Through their debut album, CORTIS were also able to rank on the Billboard Charts, further showcasing their growing global presence. Additionally, they broke into Melon’s real-time TOP 100, a feat that not many are able to accomplish. They currently sit at no. 96 on Melon’s TOP 100 and no. 36 on Melon’s HOT 100. As they continue making records
Virality can come and go in the blink of an eye. However, with CORTIS’ incredible music, dedication, and lovable personalities, they’re set to remain in the industry for a very long time and achieve lasting success. Positioned to take over the K-Pop scene as trendsetters, the BIGHIT MUSIC boy group’s future already looks incredibly bright. As they continue to promote, fans are eager to witness how CORTIS will continue to grow and evolve in the years ahead.
Have you had CORTIS’ music on repeat?