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HYBE Corporation has officially launched its new Latin pop group, Santos Bravos, with a spectacular debut concert on October 22, 2025. The five-member group, a product of the renowned K-pop system, held their sold-out inaugural performance at Mexico’s prestigious Auditorio Nacional, signaling a new era for global idol creation. This move marks a significant step in HYBE’s strategy to localize its successful idol training and production formula for major international music markets.
A Groundbreaking Debut for a New Global Idol
The debut of Santos Bravos was met with immense excitement. The concert at the Auditorio Nacional, often called the “holy land of Latin music,” was completely sold out. For global fans, the event was live-streamed on the official HYBE LABELS YouTube channel, attracting over 70,000 concurrent viewers. During the concert, the five final members were revealed to the world: Cauê from Brazil, Dru, Alejandro from Peru, Kenneth, and Gabi. With an average age of 20, the group brings a youthful and dynamic energy to the stage. Member Alejandro is noted to have previously studied music at the University of Southern California (USC), bringing a formal music education to the group’s foundation.
The K-pop System Meets Latin Music
This project is a core component of HYBE Chairman Bang SiHyuk’s vision for a “Multi-home, Multi-genre” global music empire. The formation of Santos Bravos under HYBE Latin America demonstrates the company’s commitment to creating localized artists who are trained and produced using the highly effective K-pop system. The goal is to blend HYBE Corporation’s meticulous production standards with the unique cultural and musical flavors of the Latin market, creating a new type of global idol that resonates with local and international audiences alike.
A Prominent Start for the Latin Pop Group
Santos Bravos is wasting no time making its mark on the industry. The day after their debut, on October 23, 2025, the group began its official activities by attending the 36th annual Billboard Latin Music Week. Their participation includes a special discussion session, a remarkable opportunity for a newly debuted Latin pop group that immediately places them at the center of the industry’s most important conversations.
Fulfilling a Pan-American Vision
The launch of Santos Bravos is the second major piece of HYBE’s Pan-American strategy. It follows the successful 2025 debut of the North American-based girl group, Katseye. With their double-hit singles “Gnarly” and “Gabriella,” Katseye quickly established themselves as a top-tier global group. Together, Katseye (representing North America) and Santos Bravos (representing Latin America) serve as the twin pillars of HYBE Corporation’s plan to expand its K-pop system across the Americas, proving that its model for creating a global idol can be adapted and thrive anywhere in the world.
This brief was automatically generated from official updates. For in-depth coverage, visit our Trends section.
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