HYBE Expands to Mumbai with New Subsidiary HYBE INDIA

HYBE has officially launched its new subsidiary, HYBE INDIA ENTERTAINMENT PRIVATE LIMITED, marking its fifth global headquarters after Japan, America, Latin America, and China.

Based in Mumbai—home to Bollywood and a thriving entertainment industry—HYBE INDIA will act as a key hub to connect India’s music and cultural market with the global stage.

The move is part of HYBE’s “multi-home, multi-genre” strategy, which focuses on building businesses that reflect the unique cultures of local markets. With the mission “Where voices of India become global stories,” HYBE INDIA plans to discover and train Indian talent while introducing them to international audiences.

India’s rapidly growing music market makes it a prime target for expansion. With around 185 million music streaming users, it is the world’s second-largest streaming market. HYBE noted that K-pop’s increasing popularity in India further highlights the country’s potential as a major global player.

HYBE INDIA will introduce a localized training and development (T&D) system, starting with auditions, and will also support HYBE Music Group artists with regional promotions and activities. Using HYBE’s full 360-degree system—covering artist discovery, production, management, and marketing—the subsidiary aims to bridge India’s music scene with global opportunities.