HYBE Hit With Major Backlash For Recent SEVENTEEN Announcement

Netizens voiced their anger.

SEVENTEEN became part of HYBE after it became the majority shareholder of Pledis Entertainment, although the company works independently.

The members of SEVENTEEN | @pledis_17/X

Over the past few years, netizens have voiced anger about HYBE’s involvement with SEVENTEEN, even accusing them of “sabotaging” their last comeback with the track “Maestro.”

Netizens Accuse HYBE Of “Sabotaging” SEVENTEEN’s Comeback

HYBE is once again facing major backlash over its recent SEVENTEEN announcement.

On September 3, Weverse announced a new lucky draw event for SEVENTEEN’s 17 IS RIGHT HERE album. By buying the albums, CARATs can get new photocards that look like they were taken from the three unit songs from the album, “LALALI,” “Cheers to Youth,” and “Spell.”

📢#SEVENTEEN (@pledis_17) BEST ALBUM '17 IS RIGHT HERE' -DEAR Ver.- LUCKY DRAW EVENT 안내🍀 #세븐틴 럭키드로우 이벤트에 참여하시고 #위버스샵 단독 미공개 포토카드를 만나보세요💖

🎁LUCKY DRAW 혜택
– 앨범 1장 구매 시, LUCKY DRAW 1회 참여
* SEVENTEEN BEST ALBUM '17 IS RIGHT… pic.twitter.com/RsbLHVg7g3

— Weverse Shop (@weverseshop) September 3, 2024

When the post was shared, netizens hit back at HYBE’s announcement. SEVENTEEN are due to have a comeback in October, so netizens couldn’t believe they were still trying to sell the old album without making any announcements, adding that they were just trying to get money from fans.

| theqoo

• HYBE is trying to get money from fans, but no thanks, I’m not buying.
• I’ve been annoyed all year because it feels like they’re constantly collecting money, and now they’re hitting a new low. Just release the pre-orders.
• Just start taking pre-orders for the new album.
• Are they seriously bundling a photo card from the April album with the new one in October to sell it?
• They got criticized for selling it at an outrageous price before and had to lower it, and now they’re doing it again.
• I’ve been waiting for the pre-order, but what are they doing? HYBE is going around advertising like they’re broke.
• Seriously, if you’re going to give it, then just give it when I asked for it. Are they completely clueless? Just post the pre-order announcement already, idiots.
• Lol
•  Does SEVENTEEN deserve to be treated like this?
•  HYBE is seriously the evil of K-pop.
• This is how they’re generating cash, huh? Just open the pre-orders already.

With SEVENTEEN due to have a comeback in October and the start of their world tour starting after, netizens have shared their concerns that HYBE is trying to get fans to spend more money on the group.

SEVENTEEN