SM Entertainment Wraps 30th Anniversary “SMTOWN LIVE Tour 2025-26” With Spectacular Bangkok Finale

SM Entertainment has officially brought its milestone global tour to a dazzling close in Bangkok, wrapping up a months-long celebration of music, legacy, and fandom with an unforgettable finale.

Launched to mark SM’s 30th anniversary, the SMTOWN LIVE 2025–26 world tour kicked off in Seoul in January 2025 before traveling through Mexico City, Los Angeles, London, Tokyo, and Fukuoka—ultimately landing in Bangkok, where fans known as “Pink Bloods” gathered from around the globe to celebrate three decades of SM artistry.

The grand finale took place on February 14 at Rajamangala National Stadium, Thailand’s largest concert venue, aligning perfectly with SM Entertainment’s anniversary date. Marking the first SMTOWN LIVE concert in Bangkok in roughly 13 years, the event drew massive attention from local media, with dozens of Thai TV stations, newspapers, magazines, and digital outlets on site—underscoring SM’s enduring global influence.

For over four hours, a powerhouse lineup of SM artists lit up the stadium, including EXO, Red Velvet (Irene, Seulgi, Joy), NCT 127, NCT DREAM, WayV, aespa, RIIZE, NCT WISH, rising act Hearts To Hearts, and many more—alongside solo stages from Hyoyeon and Minho.

The show opened with Hearts To Hearts’ sharp performance of FOCUS, setting the tone for a night packed with hits. Fans were treated to signature tracks like EXO’s Crown, Red Velvet’s Red Flavor, NCT 127’s Fact Check, NCT DREAM’s Beat It Up, WayV’s Eternal White, aespa’s Rich Man, RIIZE’s Fame, and NCT WISH’s poppop.

Solo stages added extra sparkle, including Hyoyeon’s Retro Romance and Minho’s TEMPO, while special collaboration performances brought together seniors and juniors in unexpected combinations. Highlights included unit stages of “Misfit” and “ZOO,” a buzz-worthy cover of f(x)’s Chu~♡ by Irene, Seulgi, Karina, and Winter, and a playful rendition of Soda Pop by Jaemin, Jisung, Eunseok, Wonbin, and Sion—each moment reinforcing the unique charm of SMTOWN LIVE.

The emotional peak came during the finale, when all SM artists returned to the stage to sing 빛 (Hope from KWANGYA) together. Moving closer to the audience, they made eye contact with fans and shared heartfelt thanks as banners filled the stadium, creating a warm and powerful closing scene for the global tour.

With landmark achievements such as performing in Paris, New York’s Madison Square Garden, Beijing Olympic Stadium, and Dubai, SMTOWN LIVE continues to cement its legacy as a premier global K-pop performance brand—uniting generations of artists and fans through music.

From legendary stages to unforgettable collaborations, the Bangkok finale wasn’t just the end of a tour—it was a celebration of 30 years of SM Entertainment’s musical heritage, and a promise of even more to come.