Why PLAVE Are Making An Impact With Their Newest Release “Hide And Seek”

Among the many fifth generation boy groups to debut, PLAVE continue to hold their own at the top while paving their own unique path forward. Despite being a virtual boy group with bodies living in the digital space, they’ve constantly proven that they’re able to achieve real life success.

Since their debut in 2023, PLAVE have steadily captured attention for their warm personalities and undeniable talent. Now, they are back with a digital single, “Hide and Seek”, and it is already trending across social media. Although it’s the Korean version of an earlier released Japanese single that they released in June, “Hide and Seek” continues to make an impact.

Real People Behind Digital Bodies

PLAVE have quickly become one of the leaders in the virtual K-Pop idol space. There’s an allure to the fact that their bodies exist in a digital space, but truly sets them apart is that their talent is entirely real.

Beyond their voices, the members actively contribute to their performances and music. They have a hand in creating the choreography and even participate in the production progress. Most recently, they showed off their production prowess by creating ‘MAIN DISH’, a featured mission track for the contestants on “BOYS II PLANET“.

PLAVE are hands-on in their approach to music and in shaping their artistic identity. This sincerity and earnest effort easily translates onto the screen. Even if they aren’t standing on stage with real bodies, their talents and skills cannot be understated and are just as good as traditional idols.

The Effect Of “Hide and Seek”

Following the release of the Korean version of ‘Hide and Seek’, the hashtags for the track have topped X’s (Twitter) trending list. Now, what is it about  the song that makes it so special?

It is a song that mirrors PLAVE’s signature sound. Their songs are known for their refreshingly dreamy aesthetics, backed by the members sweet vocals. PLAVE’s music make listeners feel like the main character of a coming-of-age film. When paired with the heartwarming lyrics, listeners receive a special type of healing that only PLAVE are able to provide.

At first glance, “Hide and Seek” might seem like a simple single, however, it carries various layers and emotional depth. PLAVE manage to express these emotions perfectly, creating a song that can be found on loop in PLLI’s playlists.

Fan Sentiment

Along with streaming PLAVE’s new release, fans have taken to social media to express their appreciation. They’ve shared how they started liking the group, their own special moments with them, and how PLAVE have impacted their lives. Even if they perform and interact with digital bodies, they’ve become a special home for PLLI around the globe.

As with most of their music, PLAVE’s ‘Hide and Seek’ was able to chart high on the music charts. With the help of their supportive fans, they were able to make it onto both Melon TOP 100 and Melon HOT 100. This portrays their popularity within South Korea and that people are ready to support them at a moment’s notice.

Though their schedule is hectic with their 2025 PLAVE Asia Tour “DASH: Quantum Leap”, PLAVE still managed to release this special treat for their loving fans. As they listen, supporters will be instilled with overflowing hope and feel the love from their precious idols. It is the perfect song that compliments the season’s shift from a hot summer  to a cool, reflective autumn. PLAVE once again prove that even without a physical body, they are able to break records and stand towards the top of the K-Pop industry.

Have you listened to PLAVE’s new release?